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Using Introvert Superpowers to Attract More Clients, with Fifi Mason

If you're an introvert, the thought of being visible in your private practice might fill you with dread.

However, in this episode I have guest expert Fifi Mason with me who works with introverts, and she talks about using introvert superpowers to attract more clients. 


Welcome to this weeks episode, where today I have my first guest to the podcast.

Fifi Mason is a Personal Brand Strategist and Visibility Coaching, helping introvert entrepreneurs and small business owners get visible and develop a personal brand business that aligns with their personality. 

Fifi is also a friend of the Grow Your Private Practice Club and has been a popular guest expert a couple of times and the replays are available in the club, so if you fancy seeing more of Fifi, come and join. 

Today we will be looking being an introvert, how it can impact you when it comes to marketing, and how you can use it to your advantage.

  • What is the definition of an introvert?
  • The difference between shyness and introversion, and why it’s important to know
  • What business challenges do introverts face?
  • How Fifi manages her energy
  • The challenges of authenticity
  • Tips for introverted business owners
  • How to reduce overwhelm
  • How can we overcome these challenges
  • Introvert superpowers
  • Why Fifi has blue hair

Highlights you can’t miss

14.38 Building the know, like and trust factor

16.13 The importance of self-knowledge and self-acceptance

22.47 A great tip for feeling more comfortable at networking events

27.25 The power of writing for introverts

And Finally…

Fifi recommended Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain

Links to follow

You can see more about Fifi here fifimason.com

Connect with Fifi on LinkedIn

Grab Fifi’s free workbook Embracing the introvert within

Notion all in one workspace notion.so/product

Free Guide: 11 Steps to master Smalltalk 

What to do next

If you enjoyed this show, why not share it with your counselling peers. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Never miss an episode

Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show. 

And if you want to get a little more marketing expertese, grab the Grow Your Private Practice book. Available on Amazon or click below. 

Grow Your Private Practice book, for counsellors and psychotherapists

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.