Writing your homepage can feel harder than expected

You know the work you do.

You know the people you want to support.

But turning that into the right words for your homepage can feel surprisingly difficult.

If you're a counsellor trying to write your homepage and it's not quite coming together, you're not alone.

Many counsellors find themselves:

rewriting the same paragraphs again and again
wondering if their website sounds too vague or too clinical
unsure whether potential clients will recognise themselves in what they've written

Your homepage is often the first place someone encounters your work.

And when the words are right, something important happens - a potential client reads your website and thinks:

"That sounds like me."

That moment of recognition is often the first step towards reaching out.

A quick word about AI

AI can generate website text quickly. But it can't understand the relationship between counsellor and client.

It can't know how your sessions feel,

The people you work best with,

Or the language that reflects your work.

The most effective counsellor websites don't start with generated text. They start with the right words for your practice.

Oh No! Sprout from Grow Your Private Practice, with Jane Travis

The 'Write Your Homepage' Session

This session focuses on one thing only: your homepage.

Together we shape the key sections of your page so that when the right clients arrive, they can recognise themselves and feel able to reach out.

During the session we use the Recognition Homepage Structure.

The Recognition Homepage Structure

The Recognition Homepage Structure follows how potential clients actually move through a counsellor's website.

From the first moment they arrive, through recognising themselves, to deciding whether to get in touch.

Here's how clients experience your website - and how we put that into words.

1. First Impression
The opening message that signals who your work is for.

2. Recognition Questions
Where potential clients begin to recognise their own experience.

3. Meet the Counsellor
A short introduction to you and the way you work.

4. What May Change Through Counselling
What people often begin to notice as the work progresses.

5. The Next Step
A clear and welcoming invitation to reach out.

What we'll do in your Write Your Homepage session

This is a working session, not a lecture.

During the session we work through the key sections of your homepage together, shaping the words so they reflect your work and speak to the people you want to reach.

You'll leave with structure, direction and words you can build on.

This is for counsellors who…

are creating a new website
have a website, but it's just not hitting the mark
feel stuck writing their homepage
want their website to reflect how they actually work with clients
want the right clients to recognise themselves when they arrive

ABOUT JANE Travis

Hi, I'm Jane Travis

When someone reads a counsellor's website and thinks 'that sounds like me', something important happens…

They begin to consider reaching out.

I work with counsellors and therapists to shape the words on their websites so the right clients recognise themselves and feel able to take that first step.

Session Details

Format: Online one-to-one session

Length: 90 minutes

If your homepage has been sitting unfinished for a while, this is where things start to move forward.

Write Your

homepage

Investment £157

A 90-minute focused 1:1 working session to shape your homepage so the right clients recognise themselves.

Book Your Session