It’s easy to buy into the idea that the market for therapists is saturated. After all, a quick search on Google for your area will show dozens of counsellors, possibly hundreds.
Maybe you're worried, especially if you’re new, an introvert or struggle with imposter syndrome because the very idea of ‘getting out there’ or 'selling yourself' will likely bring you out in hives. (Note - you don’t have to sell yourself, no one likes being sold to.)
So let’s take a closer look at the saturated market myth.
Do you know how many blog posts I have in 'draft' that I haven't finished?
Twenty three. Twenty three! That's a whole lotta blogs!
So how come I went to the trouble of getting them almost written, but haven't finished them?
I was hit by Shiny Object Syndrome!
So what is Shiny Object Syndrome, and how can you combat it?
Picture this: I'm sitting in front of a Google doc, the flashing cursor mocking me. I want to write a blog, but I can’t think because of my inner critic shouting at me.
‘Why would people be interested in what you say?’
'You don’t even know about this stuff, you’re just winging it’
'If you write this, you’ll be uncovered as a fraud’
Welcome back, imposter syndrome!
It’s always worth taking some time to consider any investment for your practice, and you may be interested in joining the Grow Your Private Practice Club but have a few worries about whether it’s the right choice for you.
So here are some of the most common concerns prospective members have before joining the GYPP Club.
Let me introduce you to Kelly. She’s spent a lot of time, money and effort training to be a counsellor, has offered her services for free for a while and is now ready to step into private practice.
Like most people, dipping her toe into the unknown feels a little daunting, but the desire to be a counsellor is greater than her fear, so she pushes herself out of her comfort zone and starts the marketing process.
One day, she is shocked to see negative comments on her Facebook Page.
Eek! What now?