THE FRAMEWORK FIRST BLOGGING METHOD

Framework First helps you turn the knowledge you already have into blog posts that help clients find you.

If blogging leaves you second-guessing yourself, Framework First gives you a clear, grounded structure so your writing passes The Armchair Test, helping someone imagine feeling okay sitting and sharing their story with you.

WHAT IS THE ARMCHAIR TEST (AND WHY IT MATTERS)

The Armchair Test = the quiet, unspoken way people choose their counsellor.

When someone's thinking about reaching out for counselling, they're not running through a checklist of qualifications. They're quietly asking themselves, "If I sat in an armchair next to this counsellor…

If your writing helps them answer yes, your work passes The Armchair Test.

If it doesn't, they click away. Not because you're not good at what you do, but because your words didn't quite connect and give them a sense of how it might feel to sit with you.

That's the power of The Armchair Test.

And Framework First is built to help every blog you write pass it.

It builds trust, boosts visibility and helps potential clients feel like you get them, all before you've even said hello.

Introducing:
The Framework First Blogging Method

A low-cost, low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month.

Each month, you'll get a carefully designed framework, which is a theme specifically chosen to resonate with your clients and give you focus.

 It's created to work for any counsellor, whether you have a niche or not, whether you're brand new to blogging or already experienced.

No more second-guessing if your topic is "right." You'll always have a solid foundation to build from.

Then...

No Niche? No Panic.

Would having a niche make your marketing more effective? Absolutely.

But if you're still figuring it out, you're still welcome here.

These frameworks still work - no niche required.

They'll help you:

Here's What You Get Each Month

Blogging from scratch is like starting a puzzle without the picture on the box.

You waste time.
Second-guess everything.
And wonder if you're even doing it right.

Framework First gives you:

Will It All Sound the Same?

Nope.

If 1,000 therapists used the same framework, you'd still get 1,000 wildly different blog posts, because you bring the voice, the stories, and the experience.

One might start with a personal story about their dog.
Another with a Taylor Swift lyric.

Both can still help the right client feel seen.

Framework First gives you the structure...

Who am I?

I've been blogging for over 20 years now (where does the time go?) and I know how powerful it can be. Blogging helped me grow my private practice as a counsellor, build my 'Self Care for People Pleasers' business, and now this one, where I help other counsellors get found by the right clients.

I've always loved the creativity blogging brings. And as an introvert, it's the kind of marketing that actually fits: no performing, no pressure, just meaningful content that quietly does its job.

That's why I created Framework First, so you can stop overthinking it and start writing blogs that bring clients to your door. All for just £9 a month.