Getting started in private practice is an amazing time. You’ve worked so hard and finally you’re ready to start making an income doing what you feel passionately about - that’s kind of the holy grail of life!
But it can also feel overwhelming too - with websites, niching, social media, blogging, networking, podcasts etc, where do you even begin?
I asked some therapists what advice they’d give new therapists just starting out, and here’s what they said:
When you’re in private practice, you want to attract more clients.
But something many therapists are worried about is being salesy.
That's hardly surprising. When I think of salespeople, I picture the old school sleazy used car salesman, or the double glazing salesman, or the old school cosmetics counter over-made-up saleswoman insisting that 'yes, that neon pink lipstick really looks lovely on you'!
The sort of sales people that are on a commission and really only interested in the sale, which leaves you feeling manipulated, taken advantage of and used.
Well the truth is you simply don’t have to try to sell yourself or your services, at least not in that 'used car salesman' way.
It’s easy to buy into the idea that the market for therapists is saturated. After all, a quick search on Google for your area will show dozens of counsellors, possibly hundreds.
Maybe you're worried, especially if you’re new, an introvert or struggle with imposter syndrome because the very idea of ‘getting out there’ or 'selling yourself' will likely bring you out in hives. (Note - you don’t have to sell yourself, no one likes being sold to.)
So let’s take a closer look at the saturated market myth.
Do you know how many blog posts I have in 'draft' that I haven't finished?
Twenty three. Twenty three! That's a whole lotta blogs!
So how come I went to the trouble of getting them almost written, but haven't finished them?
I was hit by Shiny Object Syndrome!
So what is Shiny Object Syndrome, and how can you combat it?
Imagine a 4 year old pageboy at a wedding that’s been made to wear a suit. He’s pulling at his collar, feels constricted, has to be on best behaviour. Very uncomfortable.
Well, that’s how I felt when I went to my first business networking event.
Let me tell you why...