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Do you need to be an expert to attract counselling clients?

Do you need to be an expert to attract counselling clients? 

Have you ever felt uncomfortable about referring to yourself as an 'expert' when marketing your private practice?

If you said yes, then this podcast will put your mind at ease. Take a listen and see what I mean.


How often have I heard therapists say that they don’t know enough to write blogs, hold workshops, be on social media? They worry about not having enough expertise. 

But how much expertise do you need, and do you need to be an expert to actually attract more counselling clients? Let’s take a look.

Here’s what you’ll learn in this episode:

  • Why it feels so conflicting to call yourself an expert
  • Whether you should call yourself an expert 
  • The downside of being an expert
  • The super simple mindset shift that will change everything
  • Why it's important to be seen as an expert

Highlights you can’t miss

4.00 The quote that changed everything for me

6.50 How this can impact your Imposter Syndrome

8.44 Why this is sooooo important

9.43 What should you actually DO then?

And Finally…

How to find more confidence about your knowledge, skills and experience.

What to do next

If you enjoyed this show, why not share it with your counselling peers. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Never miss an episode

Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show. 

And if you want to get a little more marketing expertese, grab the Grow Your Private Practice book. Available on Amazon or click below. 

Grow Your Private Practice book, for counsellors and psychotherapists

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.