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Does marketing your private practice feel like a chore? Here are 5 ways to start enjoying it (highlights reel)

Is marketing your practice a chore that you keep putting off? Something you are forced to do to attract clients, but you wish you didnt have to?

Maybe you HATE the thought of having to ‘sell’ yourself, or the thought of being visible brings you out in a rash?

Well if that sounds familiar, then this episode is for you, because it doesn’t have to be that way. Here are 5 ways to start enjoying it.

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The Grow Your Private Practice Show was launched in July 2020, and in this time it's covered a wide variety of subjects about how to grow your practice and attract more clients.

So today, I'm sharing one of the most popular episodes with you, all about how to enjoy the marketing process.

So this is for you if marketing feels like a chore you keep putting off, like it's something you are forced to do to attract clients, but you wish you didn't have to.


Forcing yourself to do something you hate is never an effective strategy, and it's definitely NOT the way to do effective marketing!

It's definitely possible to enjoy your marketing. And when you enjoy your marketing, you do it more, get better at it and as a result, it’s more effective.

And more effective marketing brings more clients. But not just that, you attract the right clients for you - your dream clients if you will, leading to a better experience for both you and them.

Not sure who your dream clients are and how to attract them? Check out this 3 part mini-series 'How to attract your dream clients

And more clients = more income, leading to a better quality of life for you. 

So you can not only enjoy your marketing, but naturally get the results and income you want.  

Don’t believe me?  Then listen up, because if your marketing feels like a chore, here are 5 ways to start enjoying it.  

1. Get comfortable with marketing

You’ll be doing marketing for a long time - for as long as you’re a therapist, so it’s important you get comfortable doing it and make the process enjoyable.  

But before we get started - what even IS marketing? 

Because it's nothing complicated: It's just letting the people you can help know that you are there. That's all.

It's not about persuading, manipulating or even having to sell yourself, it's letting people know that you provide a service and are there to help them. 

And if you’d like some help with this,  I have a free resource - 'Attract Clients by Helping Not Selling'. Just click the button below.

FREE Guide How to attract more therapy clients by helping not selling

By focusing completely on the needs of the clients, it removes that ‘ick’, salesy, uncomfortable  feeling. Completely focus on he client and  you wont go far wrong.

2. Drop the perfectionism

I am a very long way from perfect and I make a ton of mistakes. Remember the time I accidentally published the draft version of my podcast rather than the edited version, which included all my mistakes and swearing? That was embarrassing - but also very funny! 

People often tell me they like that I’m very human - which is a good thing really. 

Often I see people put themselves under pressure to be a ‘Professional Counsellor’ and try to behave in a way to show that.

But professional therapists come in all sorts of different shapes and sizes. There are young ones, older ones, all genders and sexualities, therapists that wear a suit and those that wear jeans.

There are therapists with brightly coloured hair, tattoos, chatty ones, quiet ones, introverts, extroverts and therapists with a wide range of lived experience. There really is no one size fits all. 

And whatever type of person and therapist you are, there are people that you are a perfect fit for. So be authentic, be you. Not only will you be happier, but you'll attract the right clients for you. 

People don’t want or need you to be perfect. Perfection isn't the goal here, creating a connection with the reader is, so take that pressure off yourself. 

The more comfortable you can be just showing up, the better

3. Find what you enjoy

There are many ways of marketing your practice - blogging, directories, social media, Google ads, Google Business Profile, podcasts, networking etc  - and all of them work.

So the trick is finding out what you enjoy, and then doing that.  

BUT you have to give yourself time to discover whats right for you.

For example, you might do my course Blogging With Confidence and learn the basics of blogging, but thats merely a starting point. 

You now need to practice the skills you’ve learned, and then pick up and use a few more in-depth skills from the workshops I have. 

You have to take action and actually write some blogs.  And realise that yes, when you first start out, chances are they will be a bit basic, and make peace with that. But you can only improve by doing.

I recommend when starting a new skill like blogging, making it your main focus for 3 months - this is what I teach in the Quarterly Action Plan training I hold for members.  Really throw yourself into it and write, practice, learn. 

If after 3 months of this you decide it’s not for you, then so be it, move on to the next skill to learn.

If you give yourself this discovery time, you are far more likely to be successful.  

I often hear people say they tried blogging, or tried social media and it didn't work for them. I go take a sneaky look and see just a couple of blogs on their website.  And I think OF COURSE it's not bringing the results, you haven't given yourself the time to learn and practice the new skill.

Don’t do that to yourself - give yourself a break, it just takes some time. Building your practice is a marathon not a sprint

It's a marathon, not a sprint

4. Consider your personality

The more you make your marketing fit with your personality, the better.

So for example, if you're an extrovert, as much as you love being a therapist you might find that you feel isolated and want to make more connections. 

If so, networking would be a great thing for you to focus on, because it's all about  forming connections with others. It could be that you connect with other therapists, local businesses, charities...

And getting out and about will make your marketing enjoyable for you. And remember, social media is basically online networking. So focus on that for 3 months and learn all about it. 

Or maybe you identify as an introvert. If so, things like blogging could be more your style. 

So embrace who you are. There's no need to change yourself, just adapt marketing to suit you and your natural syle and skills. 

And check out 'Using Introvert Superpowers to Attract More Clients' with guest Fifi Mason, who works specifically with introverts for lots on ideas. 

5. Make the process more pleasurable 

Personally, I’m NOT an extrovert. In fact, I’m the total opposite. But for me, when I need to concentrate on writing a podcast or putting together some training, I like to take myself to a cafe or pub for coffee and cake or a cheeky lunch and write there. I like the ambience.

So over time, I’ve found the dog friendly cafes in my local area, and I take Kim for a walk, then call in for cake or lunch. 

Kim at the cafe

This means I’ve got to know the staff, and having a dog is a great conversation starter with people around, which means very often I start chatting with others.

This makes the process a whole lot more pleasurable, and as I say, if you enjoy what you do, you’ll do it more and naturally become good at it. 

Sometimes, I go for a coffee and take a marketing book with me to read a chapter or two.

Something else you can do is buddy up with someone. I have Fifi Mason, my business bestie. I met her at a local networking event, and we are both introverts. In fact, her business is all about helping introvert business owners be more visible. She’s actually done a couple of podcasts with me, ‘Visibility - Shifting the Focus’, and ‘Using Introvert Superpowers to Attract More Clients’.   

We meet regularly to brainstorm, swap ideas, and have that accountability. And guess what - once a month, we go out for lunch after. 

So if you’re a member of Grow Your Private Practice, connect with other members and see how it helps. 

How can you bring more pleasure into the work you do? 

My word of the year

So with this in mind, this year, my word of the year for the membership is EASE. 

My focus will be on encouraging you to enjoy your marketing, to drop the perfectionism, to focus more on helping clients and make the whole process happen with ease. To take that pressure off.


Today, I’ve talked about what to do if marketing your private practice feels like a chore, with 5 ways to start enjoying it.

And why my word of the year for the membership is EASE.

So how you can make the whole process of marketing more pleasurable for yourself? You’ll be going it a long time, so make it work for YOU. 

I hope this blog has started you thinking about how you can make your marketing more enjoyable, because if you enjoy your marketing, you will do it regularly, keep improving and get better results. 

And those results are you'll attract your dream clients, both you and they will have a good experience and you'll increase your income. 

So enjoy your marketing, and introduce more ease into your life. 

And of course, if you need help with that, I have a whole membership available to help you which includes finding the right marketing techniques for you.

So don't struggle on alone, click on the image below and get started today.

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane


Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.