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Your 2024 Private Practice Roadmap

As a new year dawns and we take down the Christmas decorations, it's traditionally a time reflect on the previous year and make plans for the coming one.

So to get things moving, I’m going to talk about the benefits of setting intentions.

We’ll look at the difference between an intention and a goal, why an intention might be a better choice for you and how to decide what yours is.

I’ll also share some of my own intentions for 2024.

Sounds good? Ok, lets gets stuck in and take a look at your 2024 private practice roadmap!


It's the beginning of a shiny new year, and I do hope your Christmas was as you wanted it to be.

Now I’m not a fan of new year resolutions because they usually involve stopping doing something you love and starting something you hate. I just can’t see the point. January is bleak enough already if you ask me. 

However, I do like the spirit of new year, the fact that it represents a new phase of life, and gives a chance to reflect, learn and grow.

Because lets face it, there’s always more to learn. And Albert Einstein agrees with me - he said ‘the more I learn, the more I realise how much I don't know.”

He’s a clever guy, he’ll go far! 

The more I learn, the more I realise I don't know. Albert Einstein

So a lovely shiny new year and the knowledge that theres always more to learn makes new year a great time to reflect and plan. Maybe set some intentions for the coming year, and remind yourself that everything is possible.

AND that despite the fact that yes, there is always more to learn, you already know soooo much and can do so much. Not a bad place for you to start. 

So I’m going to talk about the benefits of setting intentions, how to decide what yours are so you can make your own 2024 private practice roadmap and I’ll also share some of my intentions for 2024.

But first...

What does setting an intention mean?

Put simply, an intention is an aim or purpose, something you plan to do or achieve. 

But what is the difference between goals and intentions?

Well I wasn’t sure, so I took a look on Google and found this blog 3 Differences Between Goals and Intentions
It said:

  • Goals are focused on the future. Intentions are in the present moment.
  • Goals are a destination or specific achievement. Intentions are lived each day, independent of achieving the goal or destination.
  • Goals are external achievements. Intentions are about your relationship with yourself and others

Examples of intentions

An example of a goal would be ‘I want 5 new clients by March” or ‘I want to start blogging every month’. 

But an intention might be “I want to increase my confidence around marketing, or, ‘I’m going become more knowledgeable around blogging”. 

So your intention is to learn, experiment, explore and practice your skills. 

An intention is a commitment to a process and you can start focusing on them right now. 

Some examples of intentions could be:

  • I want to increase my confidence about marketing
  • I’m going become more knowledgeable around blogging
  • I will create a work/life balance that suits my lifestyle
  • I will be more consistent in my marketing 
  • I will be open to experimentation
  • I will make my business suit my lifestyle
  • I want to work 4 days a week
  • I want to give up my ‘day job’ (or go part time)
  • I'm going to work on recognise my fears or how I self sabotage and work on them to protect myself
  • I will be open to explore opportunities to grow, both personally and professionally
  • I will become aware of my needs
  • I will explore what boundaries I might need to set. 

How does that sound to you? Is that giving you some ideas?

How to set your intentions

If this sounds like something that would help you, here’s how to decide on your intentions. 

Take time to reflect and write

If you’ve been reading this blog for a while, you’ll know I’m a big believer in taking yourself to a cafe for coffee and cake, or even a pub for a cheeky glass of something so you can reflect without distractions and in your own time. 

So it's time to create some space so you can be conscious about where you place your attention. 

Questions to ask yourself when choosing an intention:

  • What am I currently doing that I don’t enjoy?
  • What am I currently doing that I’d like to do more of?
  • Why is this important to me?
  • What needs do I have that I am not fulfilling?
  • How would I like my business to look in 5 years time?

It’s important to keep your intentions simple.

How did I set MY intentions?

I’m going to share with you my intentions for 2024, but before I do I'd like to share some things that have been happening in my personal life recently, because this is what has led me to this point in my business.

Firstly, I’d like to acknowledge that I am soooo glad 2023 is over! Now I don't really want to wish my life away, but boy, it was an absolute shit show! 

The very brief story is, I was adopted as a baby, and in 2022 I was already working on my adoption trauma.  

But then the you-know-what hit the fan when my (adoptive) dad went into hospital on Christmas Eve 2022 - YUP! and subsequently died at the beginning of January 2023. 

BUT just before he died, we (my brother and I) found out that he’d disinherited us.

It’s hard to describe how I felt about that, but you're a therapist and probably pretty good with empathy. 

So I had to plan and attend the funeral with this knowledge. Again, hard to describe how that felt. 

I went on to have just the most awful 6 months as I tried to come to terms with what was happening. For 6 months I was cast into this strange, bleak world where nothing made sense. 

But then, 6 months later we discovered that actually - get this - he hadn’t disinherited us, there had been a complex mixup with the solicitor. 6 months of absolute hell for nothing. 

This was good news, and maybe I should have been happy about this, and yes, I was relieved, of course. But this led me to a whole new place where I was still full of grief, sadness and anger but now also guilt - extreme guilt for some of the negative thoughts and feelings I’d had in the previous 6 months. 

All that, of course, wasn’t everything I had to manage - sadly. Because life doesn't say ‘aah, I can see you’re struggling so I’ll go easy on you for a while’!  Nope, it kept throwing me curve balls.

Yes, life can be amazing, but oh boy, it can also be tough and relentless. 

But I believe that sometimes the greatest lessons come from getting through the toughest times. 

And last year, I learned a lot - about myself, my needs, my business and what I want for the future 

I also learned that in order to keep my business, I had to streamline it to make it work for ME. Something had to give. 

Because Einstein also said “Insanity is doing the same thing over and over and expecting different results.”

Insanity is doing the same thing over and over and expecting different results - Albert Einstein

(I love that quote. Well done, Einstein! Thats 2 Einstein quotes in one post!)

So throughout 2023, I’ve been reflecting on myself and my business, and exploring some things, namely:

  • What do I want my business to look like?
  • What will be the best way to serve my members?

So I set the intention to focus on the needs of my members, and let some other things slide. To work on tweaking my business in order to make it serve both myself AND my members

Here is what I am doing:

  • I am streamlining my business. 
  • I am working towards only working 4 days a week in order to give myself time for myself, socialise, volunteering or learning new things. 
  • Taking more breaks and going away more. I was so shocked when I realised my last holiday was 11 years ago. Wow, no wonder i’m so knackered! 
  • I’ve just taken on a new VA  
  • I am going to look for a new cleaner

My intentions have led to changes in my business and life which serve both myself and my members better.

So for me, I took a good honest look at my business and reflected on what I’m doing now, and made the intention to let go of somethings.

Then, I gave myself permission to do what I needed to do to look after myself, which in my case was take a step back to focus on looking after my members and working on myself. 

How did setting an intention help me?

When you focus on something, that thing improves. It's like magic. So the time I gave myself to step back actually repaid me, as that space allowed my brain to formulate a plan. 

What you focus on improves - Jane Travis

In the GYPP membership, I have a series of foundational courses that members focus on when join.

These go through the basics of marketing, exploring you and what you want, your clients and what they want, making your website a powerful tool to attract clients, why and how producing content (blogs, video or audio) demonstrates your authority, how to use social media to connect with clients and how to increase your confidence so you don't stop yourself from finding success. 

And really, they needed updating. BUT I hate producing pre recorded courses! 

I find my perfectionism makes the whole thing impossible as I get locked into a negative loop of recording it, telling myself its not good enough, re-recording it - and repeating this over and over till I am a shell of a woman quietly crying to myself.

Not good, right? 

But what I LOVE doing is live workshops. I love connecting with people, answering questions and talking with them. 

Then I had the genius idea - why don’t I deliver the roadmap LIVE - live training in bite sized chunks.

Why on earth was I pushing myself to do something I didn't really want to do. 

Because as Shakespeare says ‘That way madness lies

That way, madness lies - Shakespeare

Which is totally the opposite to what I teach, because for me, being in business is all about making it work for YOU - because if you enjoy what you do, you do it more, become better at it and that brings success.  

So I have something exciting to share with you...

The Private Practice Success Roadmap LIVE

I am delivering the Private Practice Success Roadmap LIVE over the first 6 months of 2024.

We look at:

  • You and what you want from your practice - because self care is vital (your business, your rules)
  • Your clients, and understanding their wants and needs
  • Your website - how to turn it into a powerful tool to attract your dream clients
  • Being relatable by producing content to connect with your dream clients
  • Using socials to attract and engage with your dream clients
  • Mindset, and learning how to stop self-sabotaging

This gives you all you need to get clear and confident with your marketing - and remember, we are looking at what’s right FOR YOU - there is no one size fits all answer.

And the beauty of delivering this live is you’re not alone! You’ll do doing this along with a supportive community

I’ll be delivering it in small, manageable steps which will stop that nasty overwhelm AND you’ll get that accountability, which will keep you motivated.

Also, because it's being delivered live, you will be able to ask all your questions as we go along, both in the member community and in monthly dedicated Pick My Brain calls.

Can’t make the calls live? Don't worry, everything will be recorded so you can catch up at a time thats convenient for you.

Oh, and you get a CPD certificate for all training you complete.

I’m so buzzing about this, because yes, it’ll be great for you, but also I’ll be there with you, and that’s what I love doing most of all. Delivering live workshops, getting to know members and helping them grow their confidence - and hearing about their successes is why I do this.

This is a live programme is led by me personally and will give you all you need to get clear and confident on your marketing message, but there will even be occasional guest experts to come and share their wisdom.

This change came about because I knew I needed to get intentional about how I spent my time, and because I had to make the most of the time I have available in order to practice really fundamental self care.

So, if you’ve reached the end of 2023 and feel frustrated that you didn’t get as much done as you’d hoped, this is for you.

Or if you’ve lost your mojo and feel dissatisfied, this is for you.

Or if you’ve been getting overwhelmed by how long your to-do list is, this is for you.

How much does the Grow Your Private Practice membership cost?

It depends! If you join on an annual membership it's £500, which includes 2 months free, so you save £100. Not to shabby, right?

Or you can pay as you go, which is £50 a month.

So if you’ve been on the fence about joining, this is a great time to do it.

Oh, and if you’re not really sure, join and take a look around. If you join and realise its not for you, no problem, just email me and I’ll repay you in full, no questions asked. It’s a no brainer really because there is no risk.

You can find out more and join at Grow Your Private Practice

In order to step back and take care of both myself AND focus more on the needs of my clients, I needed to get intentional.

Which provided me space to think, explore my working practices, give myself permission to make my business work for me AND be great for members

So, that’s what I’ve done - how about you?

Your action steps

I love this quote from Mary Morrissey:

"Inspiration without action is merely entertainment"

Inspiration, without action, is merely entertainment

Because it's so true! You could read all 164 of my blogs but without action, it really is just entertainment.

Action is what changes everything.

So today I am going to invite you to decide on an intention for the coming year, and when you do, tell me what you decided on. You’ll find me on LinkedIn, or Instagram

I do hope this has inspired you to reflect on your business and have the confidence to make it what you need it to be.

And if you’re ready to get serious and make 2024 the year your practice takes off, come and join us in the Roadmap LIVE.

Here's to a successful 2024!

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.