If I had a pound for every time someone asks how to get therapy clients, I’d be a very happy lady!

Because it's first question people ask when they start in private practice.

It's understandable, and it seems like a simple question - but it’s not quite as straightforward as it might seem.

So today we’re going to take a look at how to get therapy clients.


How to get therapy clients

I mean, it’s an obvious question really. Of course, people want to know the answer. And every time I get asked it, or see someone pose the question somewhere it tweaks my imposter syndrome a little because I know I can’t answer it succinctly in a single sentence.  

Or a single paragraph for that matter. 

Or a single blog or podcast.

In fact, I wrote a whole book about it! The Grow Your Private Practice book is available on Amazon... And I could easily have written more volumes. 

And I run the Grow Your Private Practice membership which has numerous trainings and resources and monthly events in order to help people find the way that's right for them to attract clients. 

Because it’s a complex subject, it has many moving parts, many ‘what if’s’ and ‘not all’s’ and ‘perhaps’s’. 

But I can understand why people might think differently because sometimes I see people talk about a full practice having only ever used a directory, or word of mouth, or Google My Business, or any other of a long list of marketing tools.

Which is absolutely fabulous for them, and well done if that's you.

But it’s certainly not usual. 

The problem with this kind of thing is it can spark up comparisonisis - because if THEY can get full from just word of mouth, what the hell am I doing wrong

And before you know it, you lose confidence. 

Well look, you’re probably not doing anything wrong. 

The truth is, we have no idea about what's happening for other people. 

So if we take that example of someone only using word of mouth we’d have to look a little deeper to work out why it’s so effective for this person. 

  • Maybe they are extroverts and naturally know lots of people. I’m a massive introvert and have a small group of friends, so I don’t network a lot now, and I don’t have an army of people going out there recommending me so purly word of mouth wouldn't work for me
  • Maybe they have/had a job that is to do with their niche - so if they work or worked in a highly stressful environment and now niche in stress and work/life balance, then you’ll be on the radar of more people in that position. 
  • Or Maybe its a mix of two - maybe they have been established as a therapist in their local area for many years, and have become known due to being an extrovert and getting involved in charities, local networking, delivering free or paid workshops.

It’s rarely as simple as it first appears - so please, don’t compare! 

Do the marketing that suits you best

I have said numerous times that there is no one size fits all way to grow your practice. The trick is having an awareness of what you enjoy and don't enjoy doing. 

Some people LOVE social media for example, and some hate it. 

The people that love it will naturally have more success because their enthusiasm will show. 

But if you hate social media, it tends to mean you post inconsistently. You aren't learning about new ideas, you aren’t enjoying the process, so naturally you wont get the results. 

So what do you enjoy?

  • If you’re more of an extrovert and find being a therapist isolating, then networking would be a brilliant choice as it’s all about forming relationships - working relationships but also friendships. I made loads of friends when I was regularly networking. 
  • If you’re an introvert, blogging could be a great choice because you’re probably a deep thinker. 
  • If you’re creative, social media is a great choice.
  • If you’re techy, make your website and SEO work hard for you.

When you know what you enjoy, you can choose the marketing that appeals to you most to get therapy clients. If you find it interesting, you’ll just naturally become good at it because you enjoy it.

And you can’t help but get good at things you enjoy doing. 

And if you need help with that - well, thats basically what the Grow Your Private Practice membership is all about. So if you feel like you’re drowning under all the marketing info out there, come and see how it can help you take control of your practice. 

So if you are here because you thought I’d have a definitive answer - well no, sorry to disappoint you. But you can see that attracting clients is more complex than placing an advert somewhere. 

But if you choose the right marketing activities for you, then you’ll enjoy the process, meaning you’ll do it regularly, learn about it and get good at it, attracting clients along the way. 

And if you're looking for how to attract clients but you worry about having to be salesy, grab my free guide 'How to attract more therapy clients by helping not selling'

FREE Guide How to attract more therapy clients by helping not selling

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.