Does therapy need a rebrand? with Jane Travis

065: Does Therapy Need A Rebrand?

It stands to reason that the more people feel comfortable about going to therapy, the more people will access therapy. Which leads to more transformations for clients, and more clients (and more income) for you.

It’s a win/win situation. 

So in this episode, I talk about making therapy more accessible to people. 

And to be clear, I’m not referring to reducing your fees, offering concessions or working for free. I have always believed that therapists work extremely hard and deserve to be paid well. 

No, I mean there is a change in perception of what counselling is, and what counselling does. 

To give counselling a modern makeover. Because I think therapy needs a rebrand. 

Today I’m going to introduce to you the Therapy Rebrand movement. What it is and who it’s for.

In this episode we explore:

  • Why do some people have a negative perception of therapy
  • How offhand comments can impact your confidence and success
  • Counselling and mental health
  • The mixed messages we receive and therapists
  • How therapy is portrayed in the media
  • Working together to help the profession as a whole

Link to follow:

Watch the Therapy Rebrand webinar for free at

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About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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