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Why your private practice should NOT be on every social media platform

Social media can be a really effective way to get your business seen and attract more clients, leading to more visibility, more clients, more opportunities, and ultimately, more money. It’s how I’ve grown all my businesses. 

With a little practice, you can plan a month’s social media in advance and then take 5-10 mins, twice a day to pop in to grow your following and respond to comments. 

And what’s the easiest way to save time on social media? Just use one platform. You don’t need a presence on all the platforms to get results. 


When I say you only need to be on one platform, what usually happens is people start to doubt me. They think if they are on 3 platforms, they will get 3 x the results. 

And sometimes they say ‘well, it doesn’t take me long to just copy/paste it to another platform.’

But that just isn’t the case. 

Why? Well, in this weeks’ podcast I explore this and share 4 reasons why it’s better to only have one social media account - and a handy free guide to help you decide which to choose.

In this episode we explore:

  • Why being on more than one platform is a false economy
  • How it can negatively affect your engagement rate
  • Why it’s not as simple as copy/pasting your posts
  • Why it’s important to increase your followers
  • How being on more than one platform can impact the know, like and trust factor
  • What to do if you’re on more than one platform

If you’re new to social media then there is a lot to learn, so just take your time, keep an open mind and enjoy the process.  It’s a new skill and as with any new skill, it will take some time and practice. 

And if you’re not sure which platform to be on, grab the FREE guide ‘Social media platform

And if any of this sounds a bit daunting, in the Grow Your Private Practice Club we have lots of help ready and waiting for you so come and see how we can help you.

Which social media platform is right for you?

If you want to save time and ditch overwhelm, just concentrate on one social media platform.

But which one? Grab this handy guide now to decide. 

Links to follow

Episode 8: What is social media engagement, and why you need to know

Episode 41: 6 compelling reasons why LinkedIn is great for therapists

And if you’re a member of GYPP, you have access to Social Media Made Simple, LinkedIn and LOVING it and LinkedIn for the lazy

What to do next

If you enjoyed this show, why not share it with your counselling peers.

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live.

Never miss an episode

Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show.

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.