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Why you shouldn’t ‘post and ghost’, and what to do instead, with Sally Birks

If you spend too long on your social media, or you’re not getting the results you’d like, or you don’t know how to grow your following, or you just feel lost with it all, well this is the episode for you.

I have Instagram manager Sally Birks with me talking about why you shouldn't 'post and ghost', and what to do instead. 

Today we’re looking at an aspect of social media that can often get overlooked, but when done well can make a BIG difference to your results.


It's easy to get caught up in what you’re going to post on social media, but if thats all you focus on, you’re missing a trick, because there is more you can do to grow your account and followers, and ultimately attract clients.

Why you shouldn't 'post and ghost'

Have you heard of the term "post and ghost"? 

Well, it's when you publish a post on social media and then leave, never to return until the next time you want to make a post. 

And if that sounds familiar to you, this episode is a must listen.

I sat down with Instagram expert Sally Birks who talked about what happens if we hit 'post' and then disappear. 

And also what we should do instead to increase engagement, attract new followers and ultimately, new clients.

We explored:

1️⃣ Why consistent engagement is KEY to growing your practice.

2️⃣ What happens when you don’t respond comments.

3️⃣ How to get started, and what to post

4️⃣ Simple strategies to stay present and connect authentically.

 So if you're serious about making the most of your online presence but are unsure how to get started, this episode is golden - and you'll never 'post and ghost' again.

Who is Sally Birks?

Sally Birks is a social media manager specialising in Instagram and exclusively serving businesses in the health and wellness space.

But not just that, she’s MY Instagram manager, and she’s amazing! She actually does the majority of my instagram content now, and I’d be lost without her. 

Check her out on Instagram @SocialsBySally

Or on her website Sally Birks

And you can work with Sally Birks HERE

The Quick and Easy Social Media Challenge

The Quick and Easy Social Media Challenge, with Jane Travis

If you want even more practical help, come and join the 10-day ‘Quick and Easy Social Media Challenge’.

Every day I’ll share a simple, effective task which will not only help you grow, it’ll start a social media habit, so you never 'post and ghost' again.

In this challenge I share with you exactly what to do on your social media for 10 days. This will save you a ton of time AND get you the results you’re looking for.

Each day there will be a simple task for you to complete, and if you complete the tasks, you will be entered into a draw to win a 30-minute coaching session with me, worth £75.

You not only learn how to:

  • Make posting a whole lot more simple
  • Save time
  • Improve results 
  • Build your confidence

But you’ll also leave with LOADS of ideas you can use going forward, so you can make this a habit.

How does that sound?

Well if you’re interested in joining me, this challenge is available as part of the Grow Your Private Practice membership, so if you’ve been struggling to attract more clients and you’ve been thinking of joining, now is the perfect time. 

Because not only will you have access to everything in the membership, you can join in the challenge and get those results. 

And remember, if you only want to join for a month to do the challenge, you can do that, stay for as long - or short as is right for you. 

Will I see you there?

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.