Some people see counselling as a punishment, some think it's because they are 'broken' and need fixing, and some seem to think we're going to judge them, or be patronising, tell them what to do or even make them do something they don't want to.
Maybe they think they've done something wrong, have failed or that because they are struggling, it proves they aren't enough.
Many people think they will be analysed, and there's a fear that somehow we can access all their deep, dark, innermost secrets just by chatting with them.
If people - our potential clients - think this is what counselling is then they simply won't want to come, which means they don't get the help they need and you don't get the income you need.
It's time we change this.
It's time to give therapy a re-brand.