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Unlocking the power of words in your private practice marketing

The words you use when marketing your private practice are powerful. Using the right words will draw therapy clients to you and the wrong ones will push them away. So it’s important to really think about what you’re saying.

So how can you be sure your words are working hard for you?


In this podcast we explore:

  • The negative impact of using ‘counsellory’ words aka psychobabble
  • The importance of connection
  • How to find alternative, more relatable words
  • Some examples of how this might look in practice
  • How using relatable words within marketing will attract more clients AND bring better results

Words are powerful, so use them to your advantage.

Links to follow:

If you want to start working on your marketing message, some and join the Grow Your Private Practice membership


Get your free guide to learn how you can help instead of sell, and attract more therapy clients to your Private Practice.

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What to do next

If you enjoyed this show, why not share it with your counselling peers.

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.