How to kick the social media overwhelm - Jane Travis, Grow Your Counselling Business

Do you have social media overwhelm?

Aah, I loves me a bit of social media!  The amazing tips, ideas and articles on Pinterest, connecting with people all around the globe in Facebook groups...

I love following Twitter hashtags like #GBBO or #HIGNFY when watching things like The Great British Bake off or Have I Got News For You - such funny comments, it's like being in the pub with friends!

But what about harnessing the power of social media to grow your practice?

Social media is an amazing way to let people know who you are and what you do. 

But sometimes it can feel overwhelming.


How to kick the social media overwhelm - Jane Travis, Grow Your Counselling Business

After all, there's Facebook - personal, a business page, groups and ads, Twitter, Linkedin, Pinterest, Instagram... and they're just the main ones! 

How can you post consistent, high quality stuff on all these social media platforms without somehow finding an extra 3 hours a day?

Okay, before you hang up your counselling hat and get a job flipping burgers, take a look at these 3 tips about how to kick the social media overwhelm.

1. Know your audience

The first thing to know about making the most of your time on social media is to go where your ideal clients are. 

After all, if they don't use instagram then there's really not much point going there. 

Choosing a niche for your therapy business - jane Travis

2. Start small

Start with just one platform and then get really good at it. I can't stress this enough!

Learn how to use it well and get the most out of it. Then, when you've perfected that consider where you want to go next. 

It's better to have one high quality and well run social media account you can be proud of and where you can engage with your followers than several accounts that are half hearted.

3. Be clear on what you're doing

The best way to make the most of social media and not allow it to become a time suck is to be really clear on who you are trying to attract to your practice so you only share relevant posts.  

And to have a social media strategy so you can plan and schedule out your posts, meaning you know exactly what you're doing and therefore you don't fall down that social media rabbit hole. 

Planning and scheduling are your friends, and will not only save you a ton of time, it increases the quality and relevance of what you share on your page. 

It's a win/win situation. 

Know Your Niche - grow your private practice and attract more therapy clients

Know Your Niche

It's time to stand out from the crowd and develop your identity as a therapist

4. Time management

Social media can become a place for procrastination - let's face it, we've all done it!  

You know the story: you see an interesting article and click through to read it, then it links to something else and you think 'ooh, that looks interesting', so you read that too, the 'ooh look, a free ebook that will help me do this thing I want to do' so you download hour later, you emerge from the social media rabbit hole blinking in the light thinking 'okay, what just happened?'. Sound familiar? Maybe it's just me (but I doubt it!!).

Keep clear time boundaries around your time on social media.

Firstly, set a regular time in your diary to plan and schedule your posts.

Then, try the pomodoro technique: set a timer for 30 mins and just focus on scheduling your posts in that time - you'll be amazed at how much you can get done when there's a deadline! 

For more info, check out 'One simple productivity trick to get more done'

So remember, the trick is to make social media work for you so you can attract clients and referrals. Get clear, and get scheduling!

And if you need help getting all your content and marketing sorted for the month ahead, check out the planning workshops in the Grow Your Private Practice club, which also has a fabulous workbook to help you make the whole process easier. CLICK HERE for details 

Josephine Hughes Testimonila

About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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