10 Reasons why blogging will attract more counselling clients podcast with Jane Travis

017: 10 Reasons why blogging will attract more counselling clients


Content marketing is all about creating and sharing valuable, relevant, and consistent content to attract followers and ultimately clients.

So this means you can stop panicking about having to sell yourself, and concentrate on simply helping people. Doesn’t that feel better?

So it's basically writing blogs, producing podcasts or videos, using social media, webinars and workshops.

All are good, but most counsellors choose blogging from those, so that’s what we will focus on in this episode.

And if you need some inspiration, grab the helpsheet '101 Blog Post Titles for your Counselling Blog' below.

In this episode we look at:

  • How we used to attract clients before the internet
  • What is content marketing?
  • Why does it work so well for counsellors?
  • 10 benefits of writing a blog

You can see how beneficial content marketing is for your practice. Over time it builds into a fantastic resource that will help your readers, make you stand out, attract more clients and make more money. 

That's got to be worth it! 


If you need some help getting started blogging, or you’ve been blogging a while and want to up your game, the Blogging With Confidence 2.0 course is released 23rd October 2020 completely updating the current course.

It includes everything you need, including:

  • A quickstart section for if you’re brand new
  • The Blogging Blueprint, which is a system to simplify writing
  • A template to get you going
  • How to never, ever run out of things to write about.

And remember, as a member of the Grow Your Private Practice Club you not only get access to the Blogging With Confidence course but everything else you need to go around it. So that includes choosing your niche, time management, managing the mindset issues like imposter syndrome, perfectionism, procrastination etc, social media, website and much more, along with a supportive group of peers

If you'd like to know more, check out Grow Your Private Practice here

Blogging can be an excellent way to attract more clients and more income to your practice, so is it time you got started?


101 Blog post titles for your counselling blog

Not sure what to write about? Grab this helpsheet which shares 101 headlines, all for one niche. You're sure to be inspired!


What to do next

If you enjoyed this show, why not share it with your counselling peers. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

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Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show. 

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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