Unlocking the power of words

082 Unlocking the power of words

The words we can use in our marketing are powerful. Using the right words will draw people to you and the wrong ones will push people away. So it’s important to really think about what you’re saying.

In this podcast I explore:

  • The negative impact of using ‘counsellory’ words aka psychobabble
  • The importance of connection
  • How to find alternative, more relatable words
  • Some examples of how this might look in practice
  • How using relatable words within marketing will attract more clients AND bring better results

Words are powerful, so use them to your advantage.

Links to follow:

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About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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