Personal Disclosure in Marketing: What Therapists Need To Know (Part 1) with Jane Travis

063: Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin.  

Why? Therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. 

Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients.

So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie.

In this episode we explore:

  • A little history of private practice marketing
  • How the world wide web has changed everything
  • The difference between advertising and content marketing
  • Why personal disclosure worries us so much
  • The benefits of being relatable

And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries. 


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About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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