002 The clients journey into therapy - the Grow Your Private Practice show

002 The clients journey into therapy

When people come to counselling, they go through a process, a journey into therapy and if you want a successful practice for years to come, it’s important to understand this process.

In this episode, I share the 4 stages of the clients’ journey into therapy so you can sow your marketing seeds now ready to harvest in the future. 

Here’s what you’ll learn in this episode:

  • Why you're a farmer not a hunter
  • Why advertising has limited success
  • The 4 stages a client goes through when coming to therapy
  • Why people often think counselling isn't right for them
  • How talking about mental health issues in marketing can turn people off
  • Practical examples of things to share
  • How if you do the work now, you'll reap the rewards later

Highlights you can’t miss

2.44 you don't have to sell yourself

9.11 How this works in practice

And Finally…

Take a listen to this oh so simple but highly effective way to increase your chance of success.  


Check out the free Therapy Rebrand webinar www.janetravis.co.uk/webinar

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Never miss an episode

Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show. 

And if you want to learn more about the clients journey into therapy, check out the Grow Your Private Practice book. Just click the button below.

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About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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