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Top 4 Mistakes That Make Your Therapist Website Copy Ineffective

With so many therapists around, how can you stand out from the crowd and attract more clients to your practice?

Well check out these 4 mistakes that make your website copy ineffective and make sure you're not accidentally putting people off.


In this episode, I’m delighted to have Kat Love as my guest.

Driven by personal experience Kat is on a mission to give back so more people get to experience the power of therapy. So they help therapists with websites, copy and coaching in order to get more clients and referrals.

In this episode we look at:

Kat shares 4 main mistakes that you could accidentally be making on your website along with how to fix them.


  • How to stop sounding like everyone else
  • How to encourage visitors to take the next step
  • How to stop being Wikipedia for mental health issues
  • How to write with clarity and warmth

Kat also shares some great tips about really making connections with potential clients on your website via the copy. And we also discuss how important it is for your client that they get a sense of you in order to choose the right counsellor for them. 

Links to follow:

Check out Kat’s services that help with copywriting for therapists and marketing and business coaching for therapists.



And connect on Facebook

Other links:

Episode3: Drop the psychobabble, get more clients

Episode 15: What to include on your FAQ page 

And if you need more help with what pages you need on your website and what to say on each one, Your Website Blueprint is available to help you with everything you need for your website, including deciding whether to do it yourself or invest in getting it done for you. 

It's available in the Grow Your Private Practice Club right now, so take a look and see how it can help you, of drop me an email with any questions you might have. 

What to do next

If you enjoyed this show, why not share it with your counselling peers. 

Episodes are released every Wednesday at 9am UK time don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.