You know having a niche will make your private practice stand out and attract more clients and referrals, but what if it just puts people off coming to you for counselling? Or that you'll no longer have variety in your work?
You're passionate about counselling, but your private practice isn't growing the way you thought it would. You have a website, are on online directories but still the phone isn't ringing and you're getting disillusioned.
The problem is, by trying to attract everyone, you attract no one.
What if I told you having a niche will take away the guesswork in marketing your practice, so you'll know what to say and how to say it?
Or that you'll always know what subjects to blog about...
Or that you'll be clear about what to post on social media...
Or that you'll know where to advertise for best results...
Or that you'll choose where to invest money in CPD to be most beneficial to clients...
Or that you'll know where to focus your energy in your business to make it grow...
Or that you'll become the go-to resource...
Or that you'll stand out from the crowd.
What difference would that make in your life and your business?
Well I can help you make it happen:
It's time to get crystal clear and focused in your private practice
90 minute 1:1 brainstorming session via Skype
It's time to stand out from the crowd.
This 90 minute session is all about you and what makes you tick: what you're passionate about, where your interests lie, your strengths, your perspectives.
Then we look at your background, training, preferences, experience and skills.
And out of all this, your niche will appear, so you can work to your strengths and make a positive difference in peoples lives.
Zero To Niche: How To Be The Go-To Expert
So you've got a niche - now what?
This practical workbook shows you how to claim your niche, taking you from run of the mill to go-to resource.
This guide walks you through how to simply and concisely communicate who you are and who you work with, so you attract the right clients and referrals.
Now you know who your ideal clients are, find out how to speak to them directly in everything you do - your website, social media, blogs and marketing, so people will see what you've written and think 'wow, they are talking to ME!'
It's time to make the most of your new niche!
You will be taken to my booking calendar, where you can book your spot.
You information is so straightforward and easy to follow. I used your advice of creating a niche and have doubled the number of clients that I have in just a couple of weeks!
I felt largely positive in that I had certain things in place, such as a website, but unsure about who I wanted to attract as clients. I had a vague sense that I enjoyed working with certain types of client more than others but hadn't pinpointed why. Even if I had known, I wouldn't have been very clear on how to attract them to my practice.
I hadn't really spent time exploring my thoughts about who my perfect client might be. Perhaps, more to the point, I hadn't had opportunity to talk it through with someone as focused and knowledgable as Jane. Marketing is also very new to me and something of an unknown.
Spending time talking through my practice and my ideas really helped me gain clarity. Suddenly the way forward in terms of who I want to work with and how to develop my practice seemed so obvious!
I feel energised and have much more clarity now about who I want to work with - and why - and so can shape my marketing materials accordingly. The whole process feels demystified and more straightforward than I'd imagined it could.
I really enjoyed my 90 minutes with Jane and felt inspired and enthused throughout the call. It was fun, as well as being focused, and there was a lot of laughter and, for me, a lot of insights. Thank you!
I work full time in NHS so advertising has never been something that crossed my mind. Niches don't feature.
Know Your Niche freed up my mind. Jane asked me to talk about what I do and as I did she expertly teased out a theme....simple. I had received the free blogs / information but was getting in my own way
I feel I am focussed and more confident in building a website aimed at a particular area of work that suits my current style. I feel reassured to know that at any point in the future I can alter this completely or titrate the content by having another session with Jane. I don't need to stress and procrastinate, I'd just have another session!
I would urge anyone thinking of or already working in private practice, to take this opportunity. I had not realised how important this step is. As Jane explained "This is your shop window" you wouldn't create a display and leave it for months to go dusty dull and out of date. The same is true of your virtual shop window. The other part which helped me was how private I usually am but potential clients want to get a sense of who I am in real words not theoretical jargon and symtomology lists
Much gratitude to you Jane. I'm still looking at the content and getting new ideas from the notes. You have given me much to contemplate and I now feel excited!!
I was feeling a little disheartened and fed up, lost my mojo - I think because of frustration, as I was waiting for clients to contact me.
Know Your Niche has helped bring back my strength of knowledge to know that I can and now know avenues to build upon.
I feel more motivated to 'get on' and do those ideas that I have had and the ones that have been mentioned.
Well, I'm Jane Travis!
So here's the thing: I've been a counsellor since 2005, so I'm an expert at listening to people and sifting through what they are saying to get to their truth.
And this translates perfectly into helping define your niche - I use all those counselling skills to understand you and your passions, then use my business and marketing skills to hone in on a profitable niche.
So even if you have absolutely no idea where you want your focus to be, I can help. And if you have more than one area of interest, I can help see how they can be merged under one umbrella niche.
It's my superpower!
Frequently Asked Questions
This is a common fear! But try to help everyone, and you end up helping no one because your message gets so diluted. It's far better to
I understand that after spending such a lot on your training and possibly other advertising and expenses you may feel you've spent enough, but let's take a look at the potential Return On Investment (ROI). Having a niche means you'll attract more clients, more referrals, and save time and money on marketing and CPD.
Just 2 client sessions will cover the cost of this service - so the question is, can you afford NOT to?
Your niche is the thing that makes people pick up the phone and contact you, but the actual counselling will be as varied as at any other time.
Take bereavement counselling for example - people seek bereavement counselling after being bereaved (obviously!). But what they talk about will be family dynamics, childhood issues, feelings of guilt, anger, love - many different things.
No 2 people are the same, no 2 clients are the same and no 2 relationships are the same.
You will be taken to my booking calendar, where you can book your spot.