Identifying your therapy niche is one of the things that have a dramatic impact on improving the effectiveness of your private practice marketing.
So what happens if you have a niche, but over time things have changed?
Having a niche takes the effectiveness of your marketing to another level as you can communicate in a way that will attract your ideal counselling clients.
But maybe your work has developed for you and you want to go in a different direction, open it up to more people or attract clients to a more specific topic.
In this episode of Jane Explains, I answer a question from a listener Diana who said:
‘My passion is working with all things female. But I also realise that the area(s) I want to niche in also tip over into the male side.
Currently, I specialise in working with baby loss but I would like to encompass infertility and menopause. Any hints or tips on how to merge and also how to market myself?
I don't want to be known as "the female therapist" or "all things female" Maybe my niche is too wide but I really enjoy working with them all!
Fingers crossed you can help.’
Great question, Diana!
So in this episode, I explore some obvious and less obvious ways to modify your niche.
And if you want some help working out the right niche for you, come and join the Grow Your Private Practice membership