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How I’ve simplified my business (and how you can too)

In last week's episode, I talked about why my word of the year for the Grow Your Private Practice membership is EASE 

If you haven't had chance to check it out, basically, I invited you to explore how you can enjoy your marketing more, and make the process more easy for you. 

But I realised that there is something in my own business that goes against this, so I’ve decided to make a change. 

So what change have I made and why?

More...

Firstly, thank you for reading my blog.

Thanks

I must say, at the risk of not being 'English' enough, I'm going to big myself up, because I'm very proud to have produced a podcast/blog every single week for 130 weeks. And you can probably understand it takes a lot of doing! 

And I’m also very proud of the content I’ve produced, covering so many subjects.

Practical things, like:

Episode 58 'Directories, the good, the bad and the ugly'

Episode 5 '6 steps to turning an enquiry into a booking'

Help for your mindset, like:

Episode 22 'Demystifying the fear of success and 7 ways to stop getting in your own way'

Episode 112 'Why your mindset is vital if you want a successful practice'

And guest experts, like:

Episode 116 'What content can therapists create to attract more clients', with the authors of Content Fortress Martin and Lyndsay

Episode 89  '6 reasons why you MUST have a website', with Sarah Gershone 

And then from episode 102 I turned every podcast I recorded into a blog post too, so now you can listen or read, whichever you prefer. 

Which is great.

BUT...

This all takes a lot of time and energy.

And I do everything myself, apart from the editing (if you need a podcast editor check out Phil at My Podcast Assistant, he’s amazing and comes very highly recommended)

So as much as I love to create content, I realised that something needed to change. 

And I realised that I’ve been putting myself under pressure, really because I’m still a bit of a people pleaser, despite working on this for years. And I want to please you. Oops!!  

But this wasn't working for me any more. 

Making a commitment

In last weeks episode, I also talked about the benefits of committing to something new for a 3 month period which gives you time to really give it your best shot.

So I’ve decided to take my own advice.

This is what i’m going to do:

As part of my commitment to bring more ease into my business,  I am going to trial publishing my podcast and blog fortnightly for 3 months, and see how it goes. 

They will now be published every other week, taking the pressure off me. But the side effect of this is because I’ll have more time to concentrate on it, I’ll be able to focus on improving them too. 

AND I’m changing the publication day too. Currently it is published on Wednesday, but from the next episode, it will be published every other Thursday. 

This coincides with the weekly email I send too where I share tips and ideas and inspiration and motivation to the people on my list.  And if you'd like to receive these, complete for form below...

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So this means I can produce them together, again, saving me time - but also, and importantly, saving energy too. 

Explore your marketing processes

So I invite you to take a look at your own marketing and consider, is there something you’re doing that isn't really working for you?

For example, maybe you're paying for a directory entry that isn't bringing you clients. 

If that’s the case, I suggest you focus on improving the quality of your entry. Make it focus completely on the needs of your potential client. Listen to the podcasts I have about this, and if you are a member of GYPP, check out the workshop 'Niche Masterclass…how to stand Out on Directories'.

Or maybe you are trying to maintain more than one social media channel. If so, you are making your life more complicated than it needs to be. 

Listen to episode 42 'Why your private practice shouldnt be on every social media platform'

Then decide which platform to concentrate on, and really throw yourself into that

If something is no longer working for you, then take a step back and take an honest look at it.

  1. Firstly, consider what you can do to improve it. 
  2. Then, concentrate on making improvements for 3 months.
  3. At that point,  make a decision whether to let it go, and focus on something else. 

So from the next episode, this blog will be produced on a fortnightly basis, and the publication date will move from Wednesday to every other Thursday. 


I hope this and last weeks blog has inspired you to examine your own marketing for things that aren't working for you or you really hate so you can get the results you want and start to enjoy the process. 

Because having your own business is a fantastic thing.

And although I share loads of tips and ideas here in the blog, if you really want to move the needle, come and join us in the membership take your marketing to the next level. 

Like Fi, who left the membership recently saying...

Having followed your advice and sorted out my niche and wording on my website, I am currently, getting in enough private clients to not need to focus on a social media profile.

 

Thank you for your ongoing presence and support. 

Fiona

Therapist

So take control, and make life easier for yourself.

Click the button below to join now. 

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane


Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.