Have you ever seen the show Room 101?
I loves me some Room 101!
If you aren’t familiar with it, it’s a TV show where people banish their pet peeves into room 101, which is from George Orwells book 1984
Let me tell you what I’d put in room 101...
Here's an example of the show, just in case you're wondering:
Well, you know what I’d banish to room 101?
It’s that passionate, skilled therapists that have to give up on their dreams of being a therapist and helping change lives for the better because they can’t get clients.
It stinks. Let’s get rid of it forever.
Why do therapists struggle to get clients?
It could be one of many reasons:
Well this just isn’t good enough!
Because if you’ve gone to the time, trouble and expense of training, having personal therapy and taking a placement, you’re a committed therapist that can help many many people.
You can transform lives. You can even save lives.
There are people out there that need you, but you can’t help them if they don't know you're there.
I decided to step up to the plate. I decided to draw on my knowledge of running a private practice since 2005, 4 other small businesses - 2 online - and tweak my knowledge of marketing and make it therapist specific and make it sit within ethical guidelines.
So I got started. I wrote blogs, just like this one, with ideas and tips for counsellors. I started a Facebook group so we could get together and help and support each other. I started working with counsellors on a 1:1 basis to grow their practice, and to find their niche.
Then I set about putting together a service helping therapists with using Facebook to attract clients, and a course to help therapists to start blogging as a way of raising their profile.
Why not produce courses?
It takes a lot of time to produce a course and there are costs involved, so to make it work I’d have to charge a couple of hundred quid a pop, at least.
And I wanted to help people with many different aspects of marketing their practice, because marketing a practice isn’t a one size fits all thing: everyone is different, everyone has different considerations. Some are full time, some have to make it fit in with other responsibilities. Some like online, some hate it. And some are tech savvy, and some terrified of tech.
And each niche is going to attract clients in a slightly different way.
So I’d have to create many courses on many different subjects, and that would vastly reduce the number of people I’d be able to help, and that’s kinda defeating the point.
I felt so disheartened. I just couldn’t see how I could possibly make it work and I could feel my own dreams of helping counsellors slipping away.
All was not lost!
I’d been reading up about membership sites, and the realisation dawned: This could be the answer!
I could open a membership site, charge people an affordable monthly fee which would give them access to training, resources, live events, interviews, and interactive workshops.
And it would have it's own private community.
People get quality, affordable training, I get to help people with lots of different aspects of marketing. Win/win. Perfect
So I had an idea. Great.
How the hell do actually I do it?
Although I’ve been making websites and blogging regularly for many years, a membership site has a lot of moving parts, and I’m not a techie person.
But you know, I can be a stubborn bugger when I want to be (for my TA buddies, I always seem to have at least a toe in my rebellious child!) and nothing makes me want to do something more than being told I can’t do it.
So I found someone that specialises in helping membership site owners with tech. YAY!
So we were off!
And several weeks later - Grow Your Private Practice Club was born!
And I was one step - actually, quite a big step - closer to my dream of helping counsellors make a living doing what they love.
So what is Grow Your Private Practice Club?
Well, it’s place all about marketing your practice and attracting clients. We look at websites, networking, social media, referrals, blogging, videos - all the things!
We also look at mindset, because often the biggest hurdle is just getting yourself out there. Fears, worries and a lack of confidence can leave us like a rabbit in the headlights, unable to move forward.
There are courses, live interactive workshops, monthly planning workshops, interviews with experts, Q&A’s, resources and more.
There is also a private community, a place to connect with peers, to give and receive support and take your therapist hat off and just relax - we have a saying: Human first, counsellor second.
I have A TON of ideas, and this can go in whatever direction helps you the most.
It's a living, breathing and constantly changing place with new stuff being added regularly - there are 3 - sometimes 4 - live events a month.
I have 2 things I'd like you to take from this:
1. Feel the fear and do it anyway.
I had massive fears, and I had sleepless nights. But I did it, and you can too. Decide what you want to achieve, even if you don’t have a clue how to make it happen. Then, work out how to make it happen.
2. Come join us in the club!
Grow Your Private Practice Club is available now, and could be just the thing you need to boost your practice and boost your confidence.
See you in there!