Do you write blog posts but find they don't get read?
It's frustrating, right?
If so, this is for you because I share 8 fool-proof formatting tips to get more people to read your blog post.
Take a look...
You’ve probably heard of the term ‘You eat with your eyes’, which means that the way food is presented has an impact on the enjoyment of the meal.
Because a beautifully presented plate of food feels more special. When it looks attractive it impacts the whole experience. You know the chef has taken their time and lavished care on it.
If you ate at a nice restaurant, you wouldnt expect something just plonked on your plate like you might at a canteen.
And even if it was identical food, there is a different perception of the ‘plonked’ food, right?
Well presented = higher value.
It’s just the same with your blog: If it looks ordered, easy to read and attractive, people will be more likely to consume it.
Why is this so important?
The internet is a very busy place, and people on the internet are a bit - well, lazy! It’s not enough to just write a blog - it needs to entice readers in and spark curiosity. If it isn't attractive and easy to read, people will click away.
And think - how do people consume content on the internet?
Well, so many use their phone to access the internet.
In fact, as of August 2022, 53.74% of the total web visits are currently mobile, compared to 46.26% percent coming from desktops ( According to statistics from Oberlo.com)
And this is important to acknowledge because the screen size is so much smaller.
Now, we already know that people get overwhelmed if they see a big block of text and might just click away. But what constitutes a big block of text when viewed on a desktop compared to a mobile is very different. On mobile, it could be just a couple of sentences.
Also, people online tend to skim a post to read the bits that are applicable to them.
So let’s make this easy for them.
Because if it’s not easy to read, then they will just click away and you don’t want that.
So here are 8 fool-proof formatting tips to get more people to read your blog post.
How to format your blog post
Your website will have all the usual document formatting options available to you, so use them to make your post easy to read and as attractive as you can. It’s worth taking time familiarising yourself with how to use the formatting options on your website.
1. Use white space
I’m starting with white space, even though it could be argued that it's more ‘not a thing’ than a thing! It is basically the space between text, graphics, images, and blocks. Whitespace is also known as negative space or blank space.
And it’s important because it makes it makes your blog both easier to read and more attractive.
Take a look over this blog, and see how there is a lot of white space meaning it doesn't look crowded, it's not confusing or overwhelming on the eye.
Allowing space between the elements of your blog and it will make a massive difference and look more professional.
2. Utilise headings
All blogs should use headings.
Not only do the headings make it easy for the reader to both skim and read your post, they are great for SEO, so add some SEO friendly subheadings.
The headings on a blog post have a hierarchy going from H1 - H6, though usually you’d only used H1-H3
H1 is usually the headline and there should be only one per page
H2 for subheadings
H3 for smaller subheadings
And again, because they create white space around them, it will make your blog look uncluttered and cleaner.
Remember, people may be reading on their phone on the tube, they may not have access to their glasses. So make it as clear and easy to read as possible.
Make the font for your main text quite large - I use 18pt here on my blog.
And be aware of that colour you use. A black or dark grey is recommended, and the background white or off white.
4 Keep paragraphs short
This is one of those simple yet key things that will make a massive difference to both how your blog looks and how easy it is to read.
And it helps create white space around your text making it more clear and look more professional.
So again, imagine you are reading the blog on a phone: 2 or 3 sentences could take up the whole screen - and that can feel overwhelming for the reader. So keep paragraphs short.
If you look at my blogs, you’ll see many paragraphs are just 1 or 2 sentences long. This wouldn't be ok for a book, but for a blog it really works.
5. Use bullet points for interest
Bullet points are used to highlight useful points, and they stand out and draw they eye to them. It could be dots, ticks, numbers, emojis
So either always use the same for continuity, or change them up for fun.
6. Use italics and bold to highlight
Using Italics & bold highlight text and make it stand out, again, great for people that are skim reading. But they also accentuate anything important to draw attention to it.
Just don't overdo it: if you highlight to much, nothing stands out.
7. Add images
Break up your text with appropriate images. They add clarity, colour, humour or even charts.
I often add a relevant quote to a blog post which has the benefit of also letting your personality show.
8. Be playful with Gifs
I must say, I do like adding a gif, both to blogs and also my emails. They can be a fun way of making a point. After all, your posts don't always have to be deadly serious. Surely.
So there you are, 8 fool-proof formatting tips to get more people to read your blog.
Now in case that seems like a lot, I want to reassure you that this is without a doubt one of those things that you do a few times and it becomes second nature.
But it’s most definitely worth the effort, because if you take the time to write a blog, it’s worth taking a few extra minutes to make sure it looks good.
After all, you want as many people as possible to read it. A blog you publish today could be stil being read by people both helping them and encouraging them to reach out for help many years in the future, so it really is the gift that keeps on giving.
If you’d like to get started blogging, or want to improve your skills, take a look at the Grow Your Private Practice membership. We have the main course Blogging With Confidence, along with numerous workshops and guest expert workshops to help you to write to attract clients.
And remember, the price has been frozen at £35 until January 2023, so take advantage now to grow your private practice. Click on the button below for more details and to join.