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Drop the psychobabble, get more clients

When it comes to attracting more therapy clients, clear communication is vital. In fact, there's a saying - 'clear beats clever'.

So how can you drop the psychobabble and get more clients? 


I think you’ll agree that communication is vital. So how can we change the language we use in our marketing to attract more clients? How can we drop the psychobabble?

In this episode, I share why this is so important for a counsellor, some examples of language to use and some practical tips so you can get started today. 

Here’s what you’ll learn in this episode:

  • How the therapeutic relationship is key to a clients success
  • Using marketing to start that connection
  • The difference between 'A Professional Counsellor and being 'professional'
  • Why clear beats clever every time
  • How Imposter Syndrome affects this

Highlights you can’t miss

5.56 Practical examples to give you ideas

8.26 A simple trick to make your marketing language clear

And Finally…

I share some simple, practical actions you can take today to get started.   

What to do next

If you enjoyed this show, please share it with your counselling peers. 

And I’d be really grateful if you would take a few minutes to leave a rating and/or review on Apple Podcasts, it makes such a difference. 

And don’t forget to subscribe to the show on your favourite app of choice to get automatic updates as soon as a show goes live. 

Never miss an episode

Episodes are released every Wednesday at 9am UK time, so be sure to subscribe so you never miss a show. 

And if you want to learn more about communicating clearly with clients, check out the Grow Your Private Practice Club. Just click the button below.

Join the Grow Your Private Practice Club, and learn how to attract more clients, more easily

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Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.