How do you get more people to read your therapy blog?
Yeah, we don't really like to admit it, we know they shouldn't but they do.
If we go to a restaurant and our meal turns up plonked on a plate, we're disappointed. It might taste exactly the same as if it had been beautifully presented, but it wouldn't feel so special: it wouldn't have the same perceived value.
It's the same in private practice...
Take social media, for example: if I see a post in my feed from someone and it doesn't have an image, I'm highly unlikely to click through and read it.
Well, it's most probably because I haven't really noticed it, it doesn't stand out.
But likely it just didn't pique my interest!
An interesting, beautiful or fun image makes me want to read on, it appears more professional so there's the assumption it will be good quality.
This is bad news if you write a therapy blog and don't include an image!
I'm a regular blogger, I usually write a blog a week and it takes me time and effort to produce a blog that I think will be useful to my readers.
I choose subjects they will find useful, try to be entertaining and give value.
So I can tell you, after all that work I want as many people as possible to see it - because if they don't, they won't benefit from what I wrote.
So I always add a branded image that follows the same colour palette, uses the same fonts and the same style as my brand theme.
It make it stand out more on social media, it makes my blog posts recognisable and looks more professional and polished.
How do you make a beautiful branded image?
Canva.com. And here is some (free) training I did on it previously:
Keep it simple
You don't have to be a graphic designer to produce something simple and professional. Here are a couple of ideas you could try - then for every new blog post, copy the original image and then change out the writing - voila!
This depends on the theme you use on your website.
I make it easy on myself by using 1024px x 512px. This is the size Twitter recommends for it's images, it can also be used for both Facebook and Linkedin, so you don't have to faff about with creating different size images for different platforms.
And if you don't want an image actually on your website, still produce one to upload to social media.
If you go to the trouble of writing a blog post for your therapy practice, make sure you have an interesting image so that it stands out and gets noticed, it makes all the difference.
Need some help getting started with blogging? Check out 'Blogging With Confidence', a course for counsellors and therapists.