It’s always worth taking some time to consider any investment for your practice, and you may be interested in joining the Grow Your Private Practice Club but have a few worries about whether it’s the right choice for you.
So here are some of the most common concerns prospective members have before joining the GYPP Club.
The Grow Your Private Practice club is a membership community for counsellors that want to grow their therapy practice.
Maybe you’re not getting enough clients/earning enough money, or you feel confused and overwhelmed by the amount of different marketing advice there is out there, and don’t see how that can fit for therapists.
GYPP Club has something for everyone, no matter what stage of private practice you’re in and no matter what previous experience you have.
We have monthly planning to focus and achieve more in less time, and monthly online ‘mixer parties’ to meet and connect with other counsellors. There’s a monthly online live workshop, along with recorded courses, resources and a supportive community.
You can read more about it HERE
The GYPP has been specifically designed to help you market your practice as effectively as possible in as little time as possible.
For example, we have a monthly planning meeting so you get focused on exactly what you want to achieve that month. You’ll get ideas, inspiration and time saving ideas.
This means you’ll end up with a shorter to do list, yet get more done!
You’ll also get help with procrastination and perfectionism, which can really slow down your progress.
So if you’ve ever had an hour for marketing and thought ‘hhmm… where to start?’ then this will save you time and stress.
Also, unless you are already full and have a wait list, you have time!
For example, if you want 10 clients a week and currently have 6, that’s 4 hours business time you can devote to growing your practice.
Related post: Do you make time for business?
Some people tell me they’d love to join but can't afford it right now, and if they were referring to 1:1 coaching I could understand.
But the current monthly fee for GYPP is £27 a month, that’s 90p a day. That’s not even half a coffee!
One single client session will pay for almost 2 months of membership, and who knows how many new clients you’ll attract with your extra marketing skills.
Most of what I suggest using to market your practice is either free or very low cost so there are is very little (if any) additional expense.
Sometimes, our mindset can hold us back and put blocks in our way. Try flipping this from ‘I can’t afford this’ to ‘what can I do to find the money for this?’, and see what happens.
So the question really is, can you afford not to invest?
Counselling qualifications are great, but they don't attract clients: marketing does.
I see this all the time: highly qualified counsellors with a huge list of qualifications, clearly highly capable, knowledgeable and passionate about counselling, but struggling for clients.
Potential clients have no idea what our different qualifications mean, and for the most part aren’t in the slightest bit interested in the theoretical modality you trained in.
So as long as you’re qualified, supervised and insured, then you’re far better off investing your time and money into learning how to attract clients.
This way you'll earn the money to pay for more CPD, but you’ll also be more focussed on what training is right for you to move your practice forward.
And take a read of 'Shall I get another qualification before starting in private practice'.
It’s perfect for you! You’ll save yourself time - a lot of time! - money and headaches by starting on the right foot.
Choose a niche and speak directly to your ideal clients in everything you say and do, and get clear with a plan you can follow.
There’s no ‘one size fits all’ way to market your practice, so market your practice in a way that’s right for you, a way you enjoy and then you’ll keep doing it!
Yes, probably! You can learn pretty much everything from Google!
If you have the time to sort the wheat from the chaff, tweak what you learn so it works specifically for counsellors and go through the 'learning from your mistakes' process, I’m sure you could work it all out yourself.
But who has the time and energy for all that?!
If you want to start moving your practice forward now, then this is for you. Who knows where you'll be in 6 months time!
Directories can be great, but it’s a bit of a lottery. Results are most often based on your geographical location, so if you’re a little outside a town/city your details aren’t going to appear near the top.
Also, directories are a passive way of marketing your practice: You add your bio along with the other hundreds on there and sit back and hope for the best.
If you’re serious about the success of your practice, you’ll want to be more proactive, do more to stand out from the others.
Related post: Do you have the know, like and trust factor?
I can’t give you guarantees (and beware people that do!).
What I can tell you is I work hard to simplify everything I know about marketing, I share my best ideas, I show you the simple effective ways that take you from where you are now to where you want to be.
But I can’t do it for you. Just like your counselling clients have to be prepared to do the work to reap the rewards, you have to be willing to put in the work to make it happen.
It’s about having an open mind, a curiosity and a dose of patience, because marketing a practice takes time to work, the same as any other type of business.
Okay, confession time - neither am I! But look, you don’t have to be!
We might look at some basic tech stuff, but nothing we do will be tech heavy. For most counsellors, a basic understanding of tech is just fine.
You can cancel at any time, no hassle and no explanation necessary. If you decide to leave for whatever reason you can simply go to your account page and press ‘cancel’, simple as that.
Not only that, if within 30 days you realise it’s not for you then you just need to get in touch and you’ll get a full refund - no questions asked.
So there really is no risk
If you like the thought of being part of a like-minded community, spending time focusing on learning to effectively promote your private practice to bring in new clients, why not join us in the Grow Your Private Practice Club
Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends.
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