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Features vs benefits_ A therapists guide - Jane Travis - Grow Your Private Practice

Features Vs Benefits: A Therapists Guide

Do you know what your therapy clients want?

Does that sound like a strange question?  Yes, I thought so.  

You know your clients have worries, issues and things on their minds. They may have mental health issues or are struggling with the effects of abuse, bullying etc.

But what do they actually want from therapy? Because if you want more clients, you need to be crystal clear. 

Let's take a look at features vs benefits: what they are and why it's vital that you know.

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