I’ve had too many nights of Maltesers and Netflix, and I feel a bit sluggish. (Strangely, all my clothes seem to have shrunk in the wash too!)
So I've decided to hire a personal trainer. I know I’m in safe hands because they’ve trained for years and have a wall full of qualifications to prove it.
They have a 6 week program - ‘6 weeks to a trimmer bod’.
They know the best, most efficient and up to date methods around - and they motivate you with an interesting mix of something between sergeant major and cheerleader.
Here's what happened...
*This is a guest post by Kat Love from Empathysites.com, who designs stunning websites for therapists
Marketing is about connecting and building relationships. And connection and relationships happen between real people.
Your website visitor is real but are you being real on your website? Or do you sound like every other therapist?
What do clients need to see on your FAQ page?
Imagine you’ve been losing sleep for months and you know you have to grasp the nettle and talk to someone about how you feel, but you’ve never been to counselling before and don’t really know what to expect.
You find a counsellor that feels right for you and that specialises in the issues you're currently experiencing.
Do you remember the first time you had counselling? I do. I was pretty damned terrified, suspicious of the process and felt very vulnerable.
I had no idea what to expect or what would be expected of me. I even thought it would be taped - I don’t know where that idea sprang from, but it was there.
So anything we can do to let potential clients know what to expect is good, and one way of doing that is an FAQ (Frequently Asked Questions) page on your website.
Here's what to include on your FAQ page
Are you a counsellor that doesn't feel comfortable charging clients?
There are a lot of us about where frankly you'd prefer to never have to deal with the exchange of cash, but you started a private practice due to the lack of salaried positions and that means charging clients.
When I first started out I struggled with this too - it was something I often talked about in supervision.
Then I made this one ridiculously simple change that transformed how I feel about charging clients...
When did you last update your website?
Your website is your shop window. It gives your potential clients a first impression of you and the services you offer.
So if your website is your shop window, does yours have dust and dead flies on it? (Yeuck!) Or is it sparkly clean and tidy?
Take a look at yours - could it do with a little TLC?