Let me introduce you to Kelly. She’s spent a lot of time, money and effort training to be a counsellor, has offered her services for free for a while and is now ready to step into private practice.

Like most people, dipping her toe into the unknown feels a little daunting, but the desire to be a counsellor is greater than her fear, so she pushes herself out of her comfort zone and starts the marketing process.

One day, she is shocked to see negative comments on her Facebook Page.

Eek! What now?