Recently in a Facebook group I'm a member of, the subject of having a niche came up.
Someone said 'Ever since I started my business over a decade ago, I became aware of business coaches who insisted that "picking a niche" is the most important first step I need to do'.
And it made me think - is there a right time to choose a niche? Is having a niche right for everyone? And how do people naturally 'fall into' a niche?
Let's take a look...
Imagine this: You love your job, but someone new has started and they are making your life a misery: They undermine you, they blame you for anything that goes wrong and they criticize you.
This is having a detrimental effect on you and your work. You’ve gone from being a happy, smiley and helpful person to feeling stressed, anxious and not wanting to go to work.
You need help. So where do you go?
For authentic, light as a cloud gnocchi, you go to an Italian restaurant, for a banging curry, the local Indian. For dim sum, you’d search out a Chinese restaurant and for a great Sunday roast, you need a great British pub.
Why would you go to those places?
Because they have a specialty, they are experienced in making those foods. They have honed their skills.
You know they have trained and experienced chefs, not someone that knows how to operate a microwave.
You can get Chinese, Italian, Indian and British food - and many more types of food in Wetherspoons, but if you fancied an Indian meal it wouldn't be your first choice (even on a curry night!).
Why is that?