54 Specific ways to attract therapy clients
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Just lately I've been talking to a lot of therapists about their private practice, and something that comes up again and again is the fear of being 'salesy'. It doesn't sit right with them.
Some are sad to have trained to be a therapist and end up having to run their own business if they want to carry on practicing.
Some are angry that their dream of making a difference in peoples lives is turning into a world of marketing, advertising and attracting clients - it feels distasteful and not what they signed up for.
Is that you?
So lets take a look at the reality of attracting clients to your private practice...
I hear a lot about the difficulty therapists have attracting clients, especially at the start of their journey into private practice.
After investing large amounts of time, money and effort into something you feel so passionate about, you discover there are very few salaried positions, so if you want to be a therapist you have to start your own private practice. <gulp>
So you decorate the spare room, have some business cards made and put an advert in online directories.
But the phone doesn’t ring, and you start to feel demoralised.
But I say there's no better time to be a therapist. And before you send me hate mail, take a read why...
I hear of many, many people volunteering long after they’ve qualified.
Sometimes it's a genuine desire to ‘give back’ to the community, which is admirable.
However, sometimes its because of something else, something to do with fear and that step into taking private clients feels terrifying.
So what do we do? We put up blocks and tell ourselves we can’t because X, Y and Z - and I know this to be true, because I’ve done it too!
So it’s time to do what we do with therapy clients: explore those blocks, and remove them.
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You’ve been losing sleep for months and you know you have to grasp the nettle and talk to someone about how you feel, but you’ve never been to counselling before and don’t really know what to expect.
You find a counsellor that feels right for you and that specialises in the issues you're currently experiencing.
Do you remember the first time you had counselling? I do. I was pretty damned terrified, suspicious of the process and felt very vulnerable.
I had no idea what to expect or what would be expected of me. I even thought it would be taped - I don’t know where that idea sprang from, but it was there.
So anything we can do to let potential clients know what to expect is good, and one way of doing that is an FAQ (Frequently Asked Questions) page on your website.
Here's what to include on your FAQ page
54 Specific Ways To Attract Therapy Clients