Before and after blog post checklists for counsellors and therapists in private practice - Jane Travis, Grow Your Counselling Business

Before and After Blog Post Checklists For Therapists

Blogging is one of the best things you can do as a therapist to market your private practice.

But if you're going to the trouble of writing a blog you'll want as many people to read it as possible.  

So here's a comprehensive guide for therapists on what to do before and after publishing your blog post for maximum exposure - and a FREE checklist!

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Why you need the know, like and trust factor to grow your private practice - Jane Travis - Grow Your Private Practice

Do You Have The Know, Like and Trust Factor?

Have you heard of the know, like and trust factor?

It’s important when it comes to attracting clients and referrals, and something we, as therapists, sometimes trip up over.

So let’s take a look at what it is, and how you can incorporate the know, like and trust factor into your marketing while staying within your ethical boundaries.

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The therapists guide to paid advertising - Jane Travis, Grow Your Counselling Business

The Therapists Guide To Paid Advertising

'What's the best way to get clients for my private practice?'

I'm asked that all the time, and it's not a simple one size fits all answer.

There are consideration, like what's your niche? What skills do you have? How many clients are you looking to attract? How much money do you have to invest? What have you already done?

Some of us pay to take out paid advertising - yes, myself included, and yes, we learn most by our mistakes! 

Because as a counsellor or therapist running a private practice, paid advertising isn't the best investment for your business. 

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Harness the power of word of mouth marketing: a guide for counsellors and therapists - Jane Travis, Grow Your Counselling Business

Harness The Power Of Word Of Mouth Marketing

Marketing your therapy practice can feel so complicated, especially at the start, and especially if it’s your first business. So many skills to learn: blogging, social media, email marketing, networking, websites, not to mention accounts and admin... wow, just writing that’s made me exhausted!

But what if I said you're already an expert in a really powerful marketing tool, and that you just need to harness the power?

Let's take a look at the power of word of mouth marketing.

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Should you offer therapy clients a free first session_ - Jane Travis, Grow Your Counselling Business

Should You Offer Therapy Clients A Free First Session?

Should you offer therapy clients a free first session?

This question is debated regularly in counselling discussions, the pros and cons of free initial sessions. 

The truth is, there simply isn’t a definitive right or wrong answer, it is literally your business and up to you how you choose to run it.  

However, there are a few considerations to take into account.  Here are some issues for you to reflect on as you make your choice

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