54 Specific ways to attract therapy clients
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Let me introduce you to Kelly. She’s spent a lot of time, money and effort training to be a therapist, has offered her services for free for a while and now feels ready to step into private practice.
Like most people, dipping her toe into the unknown feels a little daunting, but the desire to help people is greater than her fear, so she pushes herself out of her comfort zone and starts the marketing process.
One day, she is shocked to see negative comments on her Facebook Page.
Eek! What now?
Swans are beautiful birds, aren’t they? Beautiful - and BIG!
Have you ever seen a swan take off? If you have, you’ll know it takes a whole lot of effort - did I mention they are a BIG bird!?
First they have to paddle hard with their feet and flap their wings to rise their big body above the water. Then run on top of the water - that's gonna take some effort!
Now, they start flapping their wings like crazy to get some lift before they get to the right velocity and start to become airborne.
Then there’s more hard work to get some height. Eventually, the whole process becomes easier and their large wings beat, and they fly and glide gracefully.
It’s exactly like that when marketing your private practice. Let me explain...
I’ve had too many nights of Maltesers and Netflix, and I feel a bit sluggish. (Strangely, all my clothes seem to have shrunk in the wash too!)
So I've decided to hire a personal trainer. I know I’m in safe hands because they’ve trained for years and have a wall full of qualifications to prove it.
They have a 6 week program - ‘6 weeks to a trimmer bod’.
They know the best, most efficient and up to date methods around - and they motivate you with an interesting mix of something between sergeant major and cheerleader.
Here's what happened...
Have you ever seen the show Room 101?
I loves me some Room 101!
If you aren’t familiar with it, it’s a TV show where people banish their pet peeves into room 101, which is from George Orwells book 1984
Let me tell you what I’d put in room 101...
My dad used to do this thing: he’d arrive at my house unannounced, and let himself in.
So if I was with a client, my ears would swivel around like a gazelles (ok, slight exaggeration!) and my mind would be alert wondering who had just let themselves into the house (a burglar? Murderer?), and would they come and disturb us.
I’d be distracted from my client, which would make me cross, and that too would distract me.
So I had a word with my dad. 'Please don’t just turn up unannounced, I’m working and that disturbs us'.
Okay, he said.
But he didn’t stop.
54 Specific Ways To Attract Therapy Clients