Have you considered business networking to grow your private practice?
Now, if you're sucking on your teeth and about to click away, stop! I understand your misgivings! As an introvert that'd sooner stick pins in my eyes than endure small talk so trust me, I understand.
But networking in your local area can be a great boost for you both on a personal and a business level.
Let's take a look at 10 reasons why networking is perfect for your therapy business.
Are you a counsellor that doesn't feel comfortable charging clients?
There are a lot of us about where frankly you'd prefer to never have to deal with the exchange of cash, but you started a private practice due to the lack of salaried positions and that means charging clients.
When I first started out I struggled with this too - it was something I often talked about in supervision.
Then I made this one ridiculously simple change that transformed how I feel about charging clients...
When did you last update your website?
Your website is your shop window. It gives your potential clients a first impression of you and the services you offer.
So if your website is your shop window, does yours have dust and dead flies on it? (Yeuck!) Or is it sparkly clean and tidy?
Take a look at yours - could it do with a little TLC?
Does that sound like a strange question? Yes, I thought so.
You know your clients have worries, issues and things on their minds. They may have mental health issues or are struggling with the effects of abuse, bullying etc.
But what do they actually want from therapy? Because if you want more clients, you need to be crystal clear.
Let's take a look at features vs benefits: what they are and why it's vital that you know.
You're feeling troubled and need some help, so you browse the web to find a local therapist that you like the look of - one that has experience in the issues you're dealing with, one that seems approachable and warm.
You've kept the number in your diary for a couple of weeks, and every time you go to dial the number you put the phone back down again, hands shaking.
Finally you pluck up the courage to ring and make an appointment.
Nervously, you dial the number...