For authentic, light as a cloud gnocchi, you go to an Italian restaurant, for a banging curry, the local Indian. For dim sum, you’d search out a Chinese restaurant and for a great Sunday roast, you need a great British pub.
Why would you go to those places?
Because they have a specialty, they are experienced in making those foods. They have honed their skills.
You know they have trained and experienced chefs, not someone that knows how to operate a microwave.
You can get Chinese, Italian, Indian and British food - and many more types of food in Wetherspoons, but if you fancied an Indian meal it wouldn't be your first choice (even on a curry night!).
Why is that?
Have you considered business networking to grow your private practice?
Now, if you're sucking on your teeth and about to click away, stop! I understand your misgivings! As an introvert that'd sooner stick pins in my eyes than endure small talk so trust me, I understand.
But networking in your local area can be a great boost for you both on a personal and a business level.
Let's take a look at 10 reasons why networking is perfect for your therapy business.
Are you a counsellor that doesn't feel comfortable charging clients?
There are a lot of us about where frankly you'd prefer to never have to deal with the exchange of cash, but you started a private practice due to the lack of salaried positions and that means charging clients.
When I first started out I struggled with this too - it was something I often talked about in supervision.
Then I made this one ridiculously simple change that transformed how I feel about charging clients...
When did you last update your website?
Your website is your shop window. It gives your potential clients a first impression of you and the services you offer.
So if your website is your shop window, does yours have dust and dead flies on it? (Yeuck!) Or is it sparkly clean and tidy?
Take a look at yours - could it do with a little TLC?
Does that sound like a strange question? Yes, I thought so.
You know your clients have worries, issues and things on their minds. They may have mental health issues or are struggling with the effects of abuse, bullying etc.
But what do they actually want from therapy? Because if you want more clients, you need to be crystal clear.
Let's take a look at features vs benefits: what they are and why it's vital that you know.