Your website is your shop window: It gives your potential clients a first impression of you and the services you offer.
So if your website is your shop window, does yours have dust and dead flies on it? (Yeuck!)
Or is it sparkly clean and tidy?
Take a look at yours - could it do with a little TLC?
Does that sound like a strange question? Yes, I thought so.
You know your clients have worries, issues and things on their minds. They may have mental health issues or are struggling with the effects of abuse, bullying etc.
But what do they actually want from therapy? Because if you want more clients, you need to be crystal clear.
Let's take a look at features vs benefits: what they are and why it's vital that you know.
You're feeling troubled and need some help, so you browse the web to find a local therapist that you like the look of - one that has experience in the issues you're dealing with, one that seems approachable and warm.
You've kept the number in your diary for a couple of weeks, and every time you go to dial the number you put the phone back down again, hands shaking.
Finally you pluck up the courage to ring and make an appointment.
Nervously, you dial the number...