54 Specific ways to attract therapy clients
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You’ve been losing sleep for months and you know you have to grasp the nettle and talk to someone about how you feel, but you’ve never been to counselling before and don’t really know what to expect.
You find a counsellor that feels right for you and that specialises in the issues you're currently experiencing.
Do you remember the first time you had counselling? I do. I was pretty damned terrified, suspicious of the process and felt very vulnerable.
I had no idea what to expect or what would be expected of me. I even thought it would be taped - I don’t know where that idea sprang from, but it was there.
So anything we can do to let potential clients know what to expect is good, and one way of doing that is an FAQ (Frequently Asked Questions) page on your website.
Here's what to include on your FAQ page
Advertising and marketing a counselling business can be an ethical minefield for therapists in private practice.
After all, we can’t put an advert out there saying:
‘For the best counselling in Lincoln, come to XXX!’
‘Feel better fast with XXX’.
‘Happiness guaranteed in just 6 sessions or your money back!’
We don't have sales or special offers or stock clearances.
But what we do have is knowledge, and sharing this knowledge is how we can let people know who we are, where we are and how we can help.
Blogging is perfect for this.
Let me tell you why...
For authentic, light as a cloud gnochi, you go to an Italian restaurant, for a banging curry, the local Indian. For dim sum, you’d search out a Chinese restaurant and for a great Sunday roast, you need a great British pub.
Why would you go to those places?
Because they have a specialty, they are experienced in making those foods. They have honed their skills.
You know they have trained and experienced chefs, not someone that knows how to operate a microwave.
You can get Chinese, Italian, Indian and British food - and many more types of food in Wetherspoons, but if you fancied an Indian meal it wouldn't be your first choice (even on a curry night!).
Why is that?
If not, you could be missing a trick!
Now, if you're sucking on your teeth and about to click away, stop! I understand your misgivings!
As an introvert that'd sooner stick pins in my eyes than endure small talk, trust me, I understand.
Networking in your local area can be a great boost for you both on a personal and a business level.
Let's take a look at 10 reasons why networking is perfect for your therapy business.
There's a lot of us about!
Frankly, you'd prefer to never have to deal with the exchange of cash, but you started a private practice due to the lack of salaried positions and that means charging clients.
When I first started out I struggled with this too - it was something I often talked about in supervision.
Then I made this one ridiculously simple change that transformed how I feel about charging clients...
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