Before and after blog post checklists for counsellors and therapists in private practice - Jane Travis, Grow Your Counselling Business

Blogging is one of the best things you can do as a therapist to market your private practice.

But if you're going to the trouble of writing a blog you'll want as many people to read it as possible.  

So here's a comprehensive guide for therapists on what to do before and after publishing your blog post for maximum exposure - and a FREE checklist!


Before and after blog post checklists for counsellors and therapists in private practice - Jane Travis, Grow Your Counselling Business

Blogging ticks so many boxes - increases the know like trust factor, shows you as the expert and helps people by sharing useful information and lots more! (Here are 10 reasons your counselling website needs a blog).

So take these steps and make sure your blog post gets seen.

Okay, at first glance it may seem like there are a squillion things to do, but please don't be put off, it really is worth it, and before you know it, you'll be doing it without a second thought.

Before you publish

  • Have a clear reason for the blog - what is the key takeaway for your readers?
  • Create an interesting headline. If you don't have an interesting headline to compel the reader to click through, it simply won't get read, and if you're going to go to the effort of writing a blog, you want as many people to see it as possible. (Take a look at my FREE guide '101 Headlines For Your Therapy Blog).
  • Have an opening/introduction to the blog to spark interest and encourage the reader to keep reading
  • Have a conclusion to sum up the main points.
  • Include descriptive keywords in your title and post to improve SEO. Take a look at this great post 'SEO For Rookies' for ideas
  • Write in a conversational style - edit out any psychobabble so it reads well
  • After you’ve written your blog, research the subject for anything else you can add. Doing this after writing means you use your own words and ideas and don't get distracted (or worse, copy from others)
  • Check spelling and grammar.  Obviously! (I've left a couple of small errors in this post just to demonstrate my point <cough>)
  • Format for easy reading - large blocks of text are off putting so make your blog easy to read and scannable by using short paragraphs, sub headings bullet points, italics etc. Take a read of this great post by Darren from Pro Blogger 
  • Always include call to action at the end to encourage the reader to take action - ask them to leave a comment, share on Facebook, read something else, call you to make an appointment...
  • Read the post out loud to make sure it sounds good and makes sense
  • Link to any previous blogs you've written that might also be interesting for the reader. This does 2 things - encourages people to stay on your website longer and therefore be more likely to remember you, but also helps the reader more
  • Check that all your links work properly
  • Add a custom image  - don't miss this out, it's important - take a read of 'Do you want more people to read your blog?. Make sure you add a title to your image to aid SEO How to add alt text to images
  • Add categories and tags if on WordPress
  • Use the Yoast free SEO plugin to optimize your post (again, this is on WordPress)
  • Include links to other relevant blog content, either your own or others - set to open in a new window

After you publish

  • Read post again for spelling and grammar or ask someone else to
  • Make custom images to share on any social media accounts you have How to create quote images with Canva (worth the time as more people will read and share it). You can make several all relating to the same post - a tip, a quote, a snippet of the blog and rotate them on social media
  • Post to all your social media accounts. Take a look at Social Media Examiners 'How to use Facebook to drive more traffic to your blog posts'.  
  • Schedule to go out several times to twitter. I currently use Smarterqueue, which makes this really simple. If you want to try in, CLICK HERE to get an extended FREE trial of 30 days instead of 14
  • Add relevant hashtags to twitter and instagram posts. Watch this video from Katie Lance for some #Hashtag do's and don'ts
  • Respond to any comments/thank people for shares
  • Check previous blog posts you’ve written and add links to your new blog
  • Do a Facebook live to introduce the blog: write 2 or 3 bullet points to jog your memory on what you want to say remembering the call to action 'click the link in the comments below to read', do a 2 minute video, put the link to the post in the comments, add some captions (click on the 3 little dots in the top right corner of the video post, click edit and add captions - check through for spelling and make sure the words have been picked up correctly). 
  • Share in relevant Facebook groups (but check the group rules - don’t be spammy - and if you're not sure, check these 19 things not to do in a Facebook group!)


  • If you have an email list, consider whether you can include a content upgrade to grow your list
  • Share via your newsletter
  • Reduce the size of images to reduce load time 
  • Add a ‘click to tweet’

Make the most of every blog post you produce with these handy before and after checklists #CounsellorTips

Click to Tweet

I bet you're a busy person, so be sure to extract all the marketing juice you can from each blog you write!

If you're a therapist in private practice and you want to unleash the power of blogging, take a look at the 'Blogging With Confidence' course, available now. 

Blogging with confidence, a course for therapists in private practice
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About the Author Jane

Jane lives in beautiful Lincoln with her 2 boys and rescue dog. When she's not talking about herself in the third person, she's usually found with her feet up and eating Maltesers. Sometimes she even shares them with friends. Follow me on Instagram

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