Recently in the ‘Grow Your Counselling Business’ Facebook group, the subject of business cards came up, and we had an interesting discussion all about what to do with them to make them earn their keep.
Okay I confess, I’ve had a fair few cards myself <cough> okay, when clearing through some desk drawers I discovered literally hundreds - and very possibly thousands - of old business cards lurking and gathering dust <oops!>
And this is exactly the trap I don't want you to fall into! Paying for business cards, and then they don't get used.
So lets take a look at how to make those cute little business cards work for you.
Yeah, we don't really like to admit it, we know they shouldn't but they do.
If we go to a restaurant and our meal turns up plonked on a plate, we're disappointed. It might taste exactly the same as if it had been beautifully presented, but it wouldn't feel so special: it wouldn't have the same perceived value.
It's the same in business...
Recently in a Facebook group I'm a member of, the subject of having a niche came up.
Someone said 'Ever since I started my business over a decade ago, I became aware of business coaches who insisted that "picking a niche" is the most important first step I need to do'.
And it made me think - when is the best time to choose a niche? Is having a niche right for everyone? And how do people naturally 'fall into' a niche?
Let's take a look...
Imagine this: You love your job, but someone new has started and they are making your life a misery: They undermine you, they blame you for anything that goes wrong and they criticize you.
This is having a detrimental effect on you and your work. You’ve gone from being a happy, smiley and helpful person to feeling stressed, anxious and not wanting to go to work.
You need help. So where do you go?
*This is a guest post by Kat Love from Empathysites.com, who designs stunning websites for therapists
Marketing is about connecting and building relationships. And connection and relationships happen between real people.
Your website visitor is real but are you being real on your website? Or do you sound like every other therapist?