How to make your business cards work for you - Jane Travis, Grow Your Counselling Business

How To Make Your Business Cards Work For You

Recently in the ‘Grow Your Counselling Business’ Facebook group, the subject of business cards came up, and we had an interesting discussion all about what to do with them to make them earn their keep.

Okay I confess, I’ve had a fair few cards myself <cough> okay, when clearing through some desk drawers I discovered literally hundreds - and very possibly thousands - of old business cards lurking and gathering dust <oops!>

And this is exactly the trap I don't want you to fall into! Paying for business cards, and then they don't get used.

So lets take a look at how to make those cute little business cards work for you.

Do you want more people to read your blog- - Jane Travis, Grow Your Counselling Business

Do you want more people to read your blog?

Appearances matter. 

Yeah, we don't really like to admit it, we know they shouldn't but they do.  

If we go to a restaurant and our meal turns up plonked on a plate, we're disappointed. It might taste exactly the same as if it had been beautifully presented, but it wouldn't feel so special: it wouldn't have the same perceived value. 

It's the same in business...

When to choose a niche in your private practice- - Jane Travis, Grow Your Counselling Business

When to choose a niche

When is the best time to choose a niche?

Recently in a Facebook group I'm a member of, the subject of having a niche came up.

Someone said 'Ever since I started my business over a decade ago, I became aware of business coaches who insisted that "picking a niche" is the most important first step I need to do'.

And it made me think - when is the best time to choose a niche? Is having a niche right for everyone? And how do people naturally 'fall into' a niche?

Let's take a look...

Choosing your therapy niche - Jane Travis, Grow Your Counselling Business

Choosing A Therapy Niche

Imagine this: You love your job, but someone new has started and they are making your life a misery: They undermine you, they blame you for anything that goes wrong and they criticize you.

This is having a detrimental effect on you and your work. You’ve gone from being a happy, smiley and helpful person to feeling stressed, anxious and not wanting to go to work.

You need help. So where do you go?

How not to sound like every other therapist on your website - Jane Travis - Grow Your Counselling Business

How Not To Sound Like Every Other Therapist On Your Website

*This is a guest post by Kat Love from, who designs stunning websites for therapists

Marketing is about connecting and building relationships. And connection and relationships happen between real people.

Your website visitor is real but are you being real on your website? Or do you sound like every other therapist?

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