The therapists guide to paid advertising - Jane Travis, Grow Your Counselling Business

The Therapists Guide To Paid Advertising

'What's the best way to get clients for my private practice?'

I'm asked that all the time, and it's not a simple one size fits all answer.

There are consideration, like what's your niche? What skills do you have? How many clients are you looking to attract? How much money do you have to invest? What have you already done?

Some of us pay to take out paid advertising - yes, myself included, and yes, we learn most by our mistakes! 

Because as a counsellor or therapist running a private practice, paid advertising isn't a good investment for your business. 

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Harnses the power of word of mouth marketing - Jane Travis, Grow Your Counselling Business

Harness The Power Of Word Of Mouth Marketing

Marketing your private practice can feel so complicated, especially at the start, and especially if it’s your first business. So many skills to learn: blogging, social media, email marketing, networking, websites, not to mention accounts and admin... wow, just writing that’s made me exhausted!

But what if I said you're already an expert in a really powerful marketing tool, and that you just need to harness the power?

Let's take a look at the power of word of mouth marketing.

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Should you offer therapy clients a free first session_ - Jane Travis, Grow Your Counselling Business

Should You Offer Therapy Clients A Free First Session?

Should you offer therapy clients a free first session?

This question is debated regularly in counselling discussions, the pros and cons of free initial sessions. 

The truth is, there simply isn’t a definitive right or wrong answer, it is literally your business and up to you how you choose to run it.  

However, there are a few considerations to take into account.  Here are some issues for you to reflect on as you make your choice

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How to kick the social media overwhelm - Jane Travis, Grow Your Counselling Business

Kick The Social Media Overwhelm

Do you have social media overwhelm?

Aah, I loves me a bit of social media!  The amazing tips, ideas and articles on Pinterest, connecting with people all around the globe in Facebook groups...

I love following Twitter hashtags like #GBBO or #HIGNFY when watching things like The Great British Bake off or Have I Got News For You - such funny comments, it's like being in the pub with friends!

But what about harnessing the power of social media to grow your practice?

Social media is an amazing way to let people know who you are and what you do. 

But sometimes it can feel overwhelming.

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An open letter to new counsellors and therapists - Jane Travis, Grow Your Counselling Business (1)

An Open Letter To New Counsellors And Therapists

I hear a lot of new counsellors and therapists talk about anxiety, apprehension and trepidation when it comes to starting in private practice.

Here is an open letter to new counsellors addressing this fear.

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 54 Specific Ways To Attract Therapy Clients